factors affecting: cross elasticity of demand

📚 Price Elasticity, Income Elasticity & Cross Elasticity of Demand

1️⃣ What is Elasticity?

Elasticity measures how much one variable changes in response to a change in another variable. Think of it like a rubber band: the more you stretch it, the more it changes.

2️⃣ Price Elasticity of Demand (PED)

Shows how much the quantity demanded of a good changes when its price changes.

Formula: \$E_{p} = \dfrac{\% \Delta Q}{\% \Delta P}\$

  • Elastic (\$|E_{p}| > 1\$) – big change in quantity.
  • Inelastic (\$|E_{p}| < 1\$) – small change in quantity.
  • Unitary (\$|E_{p}| = 1\$) – proportional change.

3️⃣ Income Elasticity of Demand (YED)

Shows how quantity demanded changes when consumer income changes.

Formula: \$E_{Y} = \dfrac{\% \Delta Q}{\% \Delta I}\$

  • Normal goods (\$E_{Y} > 0\$) – demand rises with income.
  • Inferior goods (\$E_{Y} < 0\$) – demand falls as income rises.
  • Luxury goods (\$E_{Y} > 1\$) – demand rises more than income.

4️⃣ Cross Elasticity of Demand (XED)

Shows how the quantity demanded of one good changes when the price of another good changes.

Formula: \$E{xy} = \dfrac{\% \Delta Qx}{\% \Delta P_y}\$

  • Substitutes (\$E_{xy} > 0\$) – price rise of good y → demand for good x rises.
  • Complements (\$E_{xy} < 0\$) – price rise of good y → demand for good x falls.
  • Independent (\$E_{xy} = 0\$) – no effect.

5️⃣ Factors Affecting Cross Elasticity

  1. Substitutability – how easily one product can replace another.
  2. Brand loyalty – strong loyalty reduces cross‑elasticity.
  3. Price level – high prices can make substitutes more attractive.
  4. Income level – changes in income can shift the demand for both goods.
  5. Seasonality – some goods are only substitutes in certain seasons.

6️⃣ Example: Coffee & Tea

Suppose the price of coffee rises by 10%. If the quantity demanded of tea increases by 5%, the cross‑elasticity is:

\$E_{tea,coffee} = \dfrac{5\%}{10\%} = 0.5\$

This positive value indicates coffee and tea are substitutes, but the elasticity is less than 1, so the relationship is relatively inelastic.

7️⃣ Table: Cross Elasticity for Common Goods

Good 1Good 2Cross ElasticityRelationship
ButterMargarine0.8Substitutes
CoffeeTea0.5Substitutes
PencilPen-0.2Complements

📝 Examination Tips

  • Always state the sign of elasticity before interpreting.
  • Use the formula: \$E = \dfrac{\% \Delta Q}{\% \Delta P}\$ and plug in the numbers.
  • Remember: Positive XED → substitutes, Negative XED → complements.
  • When given a scenario, identify the goods and decide if they are likely substitutes or complements.
  • Show your work clearly; examiners look for step‑by‑step calculations.