📚 Price Elasticity, Income Elasticity & Cross Elasticity of Demand
1️⃣ What is Elasticity?
Elasticity measures how much one variable changes in response to a change in another variable. Think of it like a rubber band: the more you stretch it, the more it changes.
2️⃣ Price Elasticity of Demand (PED)
Shows how much the quantity demanded of a good changes when its price changes.
Formula: \$E_{p} = \dfrac{\% \Delta Q}{\% \Delta P}\$
- Elastic (\$|E_{p}| > 1\$) – big change in quantity.
- Inelastic (\$|E_{p}| < 1\$) – small change in quantity.
- Unitary (\$|E_{p}| = 1\$) – proportional change.
3️⃣ Income Elasticity of Demand (YED)
Shows how quantity demanded changes when consumer income changes.
Formula: \$E_{Y} = \dfrac{\% \Delta Q}{\% \Delta I}\$
- Normal goods (\$E_{Y} > 0\$) – demand rises with income.
- Inferior goods (\$E_{Y} < 0\$) – demand falls as income rises.
- Luxury goods (\$E_{Y} > 1\$) – demand rises more than income.
4️⃣ Cross Elasticity of Demand (XED)
Shows how the quantity demanded of one good changes when the price of another good changes.
Formula: \$E{xy} = \dfrac{\% \Delta Qx}{\% \Delta P_y}\$
- Substitutes (\$E_{xy} > 0\$) – price rise of good y → demand for good x rises.
- Complements (\$E_{xy} < 0\$) – price rise of good y → demand for good x falls.
- Independent (\$E_{xy} = 0\$) – no effect.
5️⃣ Factors Affecting Cross Elasticity
- Substitutability – how easily one product can replace another.
- Brand loyalty – strong loyalty reduces cross‑elasticity.
- Price level – high prices can make substitutes more attractive.
- Income level – changes in income can shift the demand for both goods.
- Seasonality – some goods are only substitutes in certain seasons.
6️⃣ Example: Coffee & Tea
Suppose the price of coffee rises by 10%. If the quantity demanded of tea increases by 5%, the cross‑elasticity is:
\$E_{tea,coffee} = \dfrac{5\%}{10\%} = 0.5\$
This positive value indicates coffee and tea are substitutes, but the elasticity is less than 1, so the relationship is relatively inelastic.
7️⃣ Table: Cross Elasticity for Common Goods
| Good 1 | Good 2 | Cross Elasticity | Relationship |
|---|
| Butter | Margarine | 0.8 | Substitutes |
| Coffee | Tea | 0.5 | Substitutes |
| Pencil | Pen | -0.2 | Complements |
📝 Examination Tips
- Always state the sign of elasticity before interpreting.
- Use the formula: \$E = \dfrac{\% \Delta Q}{\% \Delta P}\$ and plug in the numbers.
- Remember: Positive XED → substitutes, Negative XED → complements.
- When given a scenario, identify the goods and decide if they are likely substitutes or complements.
- Show your work clearly; examiners look for step‑by‑step calculations.