When you buy a video game, the private cost is the price you pay, and the private benefit is the fun you get. These are the costs and benefits that only you, the consumer, feel.
Exam Tip: Remember that private refers to the individual’s own costs/benefits, not the wider community.
Externalities happen when the actions of one person affect others who are not part of the transaction. They can be positive (good for others) or negative (bad for others).
Exam Tip: Look for words like “pollution”, “noise”, “traffic” to spot negative externalities; “education”, “public parks” for positive ones.
Social costs/benefits combine private and external effects.
| Type | Private | External | Social |
|---|---|---|---|
| Cost | \$MC\$ | \$E_C\$ | \$MC{social}=MC+EC\$ |
| Benefit | \$MB\$ | \$E_B\$ | \$MB{social}=MB+EB\$ |
When externalities exist, the market equilibrium (where private marginal cost equals private marginal benefit) is not socially optimal. The area between the social and private curves represents the welfare loss.
Mathematically:
\$ DW = \frac{1}{2} (P{social} - P{private}) (Q{social} - Q{private}) \$
Think of it like a pizza slice that you eat but your neighbour also gets a bite because you accidentally dropped it. The slice you didn't eat is the lost welfare.
Imagine a graph where:
The shaded triangle between the two curves shows the welfare loss.
Exam Tip: When asked to calculate deadweight loss, identify the correct social and private prices/quantities, then use the triangle area formula.
Suppose a factory produces widgets. The private marginal cost of production is £10 per widget. However, each widget also causes £3 of pollution damage to the local community.
If the market price is £12, the quantity produced is 100 widgets. Socially, the optimal price would be £13, leading to 90 widgets. The deadweight loss is the area between the two quantities:
\$ DW = \frac{1}{2} (13-12)(100-90) = \frac{1}{2} \times 1 \times 10 = £5 \$
So the community loses £5 in welfare because of the factory’s pollution.
Exam Tip: When a question asks for the effect of a tax, remember it should equal the marginal external cost to internalise the externality.
Final Exam Tip: Practice sketching graphs and labeling the welfare loss area. Clear, labelled diagrams often earn full marks.