Private firms are owned by individuals or shareholders. Their main goal is to maximise profit:
\$\pi = TR - TC\$
where TR is total revenue and TC is total cost.
📈 Analogy: Think of a private firm as a lemonade stand run by a student. The student wants to earn the most money possible by selling lemonade at the best price and using the least amount of sugar and lemons.
💡 Key Decision: Set price where marginal revenue (MR) equals marginal cost (MC). If MR > MC, produce more; if MR < MC, produce less.
Public firms are owned by the government and aim to provide public goods or services that are not profitable but socially valuable.
📊 Analogy: Imagine a school library. The library is run by the school (government) and its purpose is to give students access to books, not to make money.
💡 Key Decision: Set price (often zero or very low) to maximise social welfare, not profit. The focus is on efficiency and equity.
| Feature | Private Firms | Public Firms |
|---|---|---|
| Ownership | Individuals/Shareholders | Government |
| Primary Goal | Profit maximisation (\$\pi\$) | Social welfare & public service |
| Pricing | MR = MC (price ≠ cost) | Price often low/zero; focus on cost coverage |
| Decision Factors | Market demand, competition, cost | Public policy, budget, equity |