📈 Price Elasticity of Demand (PED)
What is PED?
Price Elasticity of Demand measures how much the quantity demanded of a good changes when its price changes.
Formula: PED = \$\frac{\% \Delta Q_d}{\% \Delta P}\$
Interpretation:
- Elastic demand – PED > 1 (quantity changes a lot)
- Unit‑elastic demand – PED = 1 (quantity changes proportionally)
- Inelastic demand – PED < 1 (quantity changes little)
Drawing Demand Curves
In a demand diagram:
- Vertical axis = Price (P)
- Horizontal axis = Quantity (Q)
- Demand curves slope downwards (negative relationship)
Different slopes show different elasticities:
- Flatter curve – Elastic demand (price changes a lot, quantity changes a lot)
- Steeper curve – Inelastic demand (price changes a lot, quantity changes little)
- Intermediate slope – Unit‑elastic demand
Examples of Goods
- Luxury cars – elastic (people can postpone buying)
- Salt – inelastic (tiny price change, quantity hardly changes)
- Smartphones – unit‑elastic (moderate price sensitivity)
Diagrammatic Representation
Elastic Demand (PED > 1)
Q
P
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Elastic
Unit‑Elastic Demand (PED = 1)
Q
P
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Unit‑Elastic
Inelastic Demand (PED < 1)
Q
P
fill="none" stroke="#B22222" stroke-width="2"/>
Inelastic
Analogy: Elastic vs. Inelastic
Think of a rubber band:
- Stretch it a little – it returns quickly (elastic demand)
- Stretch it a lot – it resists and stays stretched (inelastic demand)
- Stretch it just enough to keep it the same length – unit‑elastic demand
Exam Tips Box
Key Points to Remember:
- Use the formula PED = \$\frac{\% \Delta Q_d}{\% \Delta P}\$
- Interpret PED values: >1 = elastic, =1 = unit‑elastic, <1 = inelastic
- Draw demand curves with correct slopes: flatter = elastic, steeper = inelastic
- Label axes clearly: Price (P) on the vertical, Quantity (Q) on the horizontal
- When asked to explain a diagram, mention how the slope relates to elasticity
Good luck! 🚀
Summary Table
| Elasticity Type | PED Value | Curve Slope | Example Good |
|---|
| Elastic | > 1 | Flatter | Luxury cars, concert tickets |
| Unit‑elastic | = 1 | Moderate slope | Smartphones, coffee |
| Inelastic | < 1 | Steeper | Salt, basic utilities |