how communication works within a business

7.2 Business Communication – Channels of Communication 📡

What is a Communication Channel?

A communication channel is the medium through which information travels from sender to receiver. Think of it like a road that cars (messages) use to reach their destination. In business, the road can be straight (direct) or winding (indirect) and may have traffic lights (controls) or detours (barriers).

Types of Channels

• 📞 Verbal – Face‑to‑face, telephone, video call.
• ✉️ Written – Emails, memos, reports, letters.
• 📧 Electronic – Instant messaging, intranet, social media.
• 🗣️ Non‑verbal – Body language, facial expressions, tone.

Internal vs. External Channels

1. 🏢 Internal – Within the company (e.g., staff meetings, internal newsletters).
2. 🏠 External – With customers, suppliers, regulators (e.g., press releases, client emails).

Formal vs. Informal Channels

Communication Flow Diagram

Common Barriers to Effective Communication

• 🧠 Perception – Different backgrounds mean different interpretations.
• 🔇 Noise – Physical (loud office) or psychological (stress).
• 📉 Information overload – Too many messages can drown out the important ones.
• ⏰ Timing – Sending a message at the wrong moment reduces its impact.

Tools & Technologies

• Emails – Best for formal, documented communication.

• Video conferencing – Keeps face‑to‑face feel when remote.

• Project management platforms (e.g., Trello, Asana) – Keeps everyone on the same page.

• Instant messaging – Quick, informal check‑ins.

• Intranet – Central hub for company news and policies.

Exam Tips 📚