PED measures how much the quantity demanded of a good changes when its price changes. Think of it like a rubber band: if you stretch it a little, it snaps back a lot (elastic), but if it’s very stiff, it barely moves (inelastic).
Formula: \$\displaystyle \epsilond = \frac{\% \Delta Qd}{\% \Delta P}\$ – the percentage change in quantity demanded divided by the percentage change in price.
The sign of PED is always negative (law of demand). We focus on the absolute value:
Governments and businesses use PED to decide how to set prices, taxes, or subsidies. If demand is elastic, a small price drop can lead to a big sales boost, freeing up resources for other uses. If demand is inelastic, price changes have little effect on sales volume, so revenue changes mainly with price.
| PED Value | Interpretation | Example |
|---|---|---|
| |ε| = 0 | Perfectly Inelastic | Life‑saving medicine 💊 |
| 0 < |ε| < 1 | Inelastic | Coffee ☕️ |
| |ε| = 1 | Unitary Elastic | Niche gadget 🔧 |
| |ε| > 1 | Elastic | Luxury watch 💎 |
| |ε| → ∞ | Perfectly Elastic | Wheat market 🌾 |
Imagine a rubber band stretched between your fingers. If the band is thin (elastic), pulling it a little makes it stretch a lot – just like a product with elastic demand. If the band is thick (inelastic), pulling it a lot only gives a small stretch – like a necessity with inelastic demand.
If the price of a video game drops from £50 to £40 (a 20% decrease) and the quantity demanded rises from 200 to 260 units (a 30% increase), what is the PED? Is the demand elastic, unitary, or inelastic?
Solution: \$\displaystyle \epsilon_d = \frac{30\%}{-20\%} = -1.5\$ → |ε| = 1.5 → Elastic demand. 📈