Know and understand characteristics, uses, advantages and disadvantages of online booking systems including travel industry, concerts, cinemas, sporting events

Published by Patrick Mutisya · 8 days ago

ICT 0417 – Online Booking Systems

6 ICT Applications – Online Booking Systems

1. Definition

An online booking system is a web‑based application that allows users to search for, select, and reserve goods or services in real time. The system records the transaction, updates availability, and often processes payment electronically.

2. Key Characteristics

  • Real‑time inventory management

  • Interactive user interface (search, filter, calendar view)

  • Secure data handling and payment processing

  • Automated confirmation (email/SMS) and ticket generation

  • Integration with external databases (flight schedules, seat maps, event listings)

  • Scalable architecture to handle peak traffic

3. Common Uses in the Travel and Entertainment Sectors

  1. Airline and railway ticket reservations

  2. Hotel and holiday package bookings

  3. Concert and theatre ticket sales

  4. Cinema seat selection and ticket purchase

  5. Sporting event ticketing and season‑ticket management

4. Advantages

  • Convenient 24/7 access for customers

  • Reduced staffing costs for manual booking

  • Instant confirmation reduces uncertainty

  • Accurate real‑time availability prevents over‑booking

  • Data collection for marketing and demand forecasting

  • Potential for dynamic pricing based on demand

5. Disadvantages / Challenges

  • Dependence on internet connectivity

  • Security risks (data breaches, fraud)

  • Technical failures can block sales during peak periods

  • Complexity of integration with legacy systems

  • Customer resistance from users preferring face‑to‑face service

  • Potential for hidden fees that reduce perceived value

6. Example Applications

Travel Industry

Online platforms such as airline portals, travel agencies, and hotel chains allow users to book flights, accommodation, and car rentals in a single transaction.

Concerts and Live Performances

Ticketing websites provide seat maps, tiered pricing, and instant e‑ticket delivery, often linked to promotional codes and fan clubs.

Cinemas

Customers can select specific seats, view showtimes, and pay online, with the system updating the cinema’s seating plan instantly.

Sporting Events

Systems handle high‑volume sales for major events, offering options such as season tickets, group bookings, and merchandise bundles.

7. Comparative Overview

SectorTypical FeaturesMain AdvantagesMain Disadvantages
TravelDynamic pricing, multi‑modal search, itinerary managementHigh revenue potential, cross‑selling opportunitiesComplex integration with global distribution systems
ConcertsSeat maps, tiered pricing, fan‑club accessFast sell‑out, ability to offer exclusive packagesRisk of scalping and ticket fraud
CinemasReal‑time seat selection, snack pre‑orderImproved occupancy rates, reduced queue timesLimited to fixed showtimes; less price flexibility
Sporting EventsSeason tickets, group discounts, merchandise bundlesLarge volume sales, fan engagement toolsPeak‑time server load; high demand can cause crashes

Suggested diagram: Layered architecture of an online booking system (presentation layer, application logic, database, external APIs).

8. Summary

Online booking systems are essential ICT applications that streamline the reservation process across travel, entertainment, and sport sectors. Understanding their characteristics, benefits, and challenges enables users and organisations to maximise efficiency while mitigating risks.