Know and understand the characteristics, advantages and disadvantages of internet shopping.
Characteristics of Internet Shopping
Electronic marketplace accessed via the World Wide Web.
Transactions are conducted using a web browser and an electronic payment system.
Products and services are displayed in an online catalogue or catalogue‑style pages.
Shopping carts allow customers to select multiple items before checkout.
Order confirmation and delivery details are sent by e‑mail or displayed on the screen.
Customer reviews and ratings are often available to aid decision‑making.
Advantages of Internet Shopping
Convenient – shop 24 hours a day, 7 days a week from any location with internet access.
Wider choice – access to national and international retailers, often with a larger product range.
Price comparison – easy to compare prices and find the best deals.
Time‑saving – no need to travel to physical stores or wait in queues.
Access to detailed product information, specifications and user reviews.
Potential for discounts, coupons and special online promotions.
Disadvantages of Internet Shopping
Risk of fraud or identity theft if personal and payment details are not protected.
Inability to examine the product physically before purchase.
Delivery delays, shipping costs or lost parcels.
Potential for hidden charges (e.g., customs duties for overseas orders).
Return and refund processes can be more complicated than in‑store returns.
Dependence on reliable internet connection and electronic payment systems.
Summary Table
Aspect
Advantages
Disadvantages
Convenience
Shop anytime, anywhere
Requires internet access
Choice
Access to global markets
Over‑choice can be overwhelming
Price
Easily compare prices, find discounts
Hidden fees (shipping, duties)
Product Evaluation
Detailed specs, reviews, videos
Cannot physically test the product
Security
Secure payment gateways (e.g., 3‑D Secure)
Risk of phishing, data breaches
Delivery
Home delivery, tracking available
Possible delays, lost parcels
Key Points to Remember
Internet shopping combines e‑commerce technology with consumer behaviour.
Security measures such as SSL encryption and strong passwords are essential.
Understanding the terms of delivery, return policies and warranties helps avoid disappointment.
Critical evaluation of online information (reviews, seller reputation) reduces the risk of poor purchases.
Suggested Diagram
Suggested diagram: Flowchart of an internet shopping transaction – from product selection to payment, order confirmation, delivery and possible return.
Sample Exam Questions
Explain three advantages of internet shopping for consumers.
Describe two disadvantages that a retailer might face when offering online sales.
Using the table above, compare how price advantages can become disadvantages.
Outline the steps a customer should take to ensure a secure online purchase.