Published by Patrick Mutisya · 14 days ago
Understand how a household’s age influences its decisions to spend, save and borrow.
Age determines the stage of life a household is in, which in turn affects income sources, financial responsibilities and future expectations. These factors shape the household’s:
| Age Group | Typical Life Stage | Key Income Sources | Spending Priorities | Saving Motives | Borrowing Tendencies |
|---|---|---|---|---|---|
| 0‑17 years | Dependents (children, students) | Allowance, part‑time jobs (rare) | Education, leisure, clothing | Very limited; mainly for future education | Usually none; may be covered by parents |
| 18‑24 years | Students / early career entrants | Part‑time work, parental support, scholarships | Education, technology, social activities | Short‑term savings for emergencies, travel | Student loans, credit cards, small personal loans |
| 25‑34 years | Young adults, early family formation | Full‑time employment, dual‑income households | Housing (rent/mortgage), childcare, transport | Home deposit, retirement start, emergency fund | Mortgage, car finance, personal loans for major purchases |
| 35‑49 years | Mid‑career, family consolidation | Higher earnings, possible bonuses | Mortgage repayments, education of children, health | Retirement savings, children’s education fund, investment | Mortgage refinancing, equity release, business loans |
| 50‑64 years | Pre‑retirement, “peak‑earning” phase | Peak salaries, pension contributions | Travel, health care, downsizing home | Accelerated retirement savings, wealth preservation | Mortgage payoff, limited borrowing, reverse mortgage options |
| 65+ years | Retirement | Pensions, state benefits, investment income | Health care, leisure, supporting grandchildren | Preserve capital, fund long‑term care | Rare; may use equity release or small credit lines for emergencies |
The consumption function can be expressed as:
\$C = a + bY\$
where:
Age influences both \$a\$ and \$b\$:
Understanding age‑related financial behaviour helps governments design targeted policies: