Classification of Goods and Services (Cambridge A‑Level Economics 9708 – Topic 1.6)
Learning Objective
Explain the nature, definition and economic significance of the five main classifications of goods – free goods, private (economic) goods, public goods, merit goods and demerit goods – and classify any good or service using the concepts of scarcity, rivalry and excludability. Identify the likely market outcome and the appropriate government response.
Key Economic Concepts
Scarcity: A good is scarce when the quantity available is limited relative to the desire for it.
Rivalry: A good is rival if one person’s consumption reduces the amount left for others.
Excludability: A good is excludable when it is possible to prevent non‑payers from using it.
Opportunity Cost: The value of the next best alternative foregone when a scarce resource is used.
Decision‑Tree for Classifying a Good
Step‑by‑step classification (use the three questions below)
Ask the three questions in order. If the good is scarce, proceed to assess rivalry and excludability; then check for externalities to decide whether it is a merit or demerit good.
1. Free Goods
Definition: Goods that are not scarce, non‑rival and non‑excludable. Because they are abundant, no economic decision is required for their allocation and they have no market price.
Key Characteristics
Supply > demand (abundant)
Non‑rival – one person’s use does not diminish availability to others.
Non‑excludable – it is impossible or impractical to prevent anyone from using it.
Typical Examples
Air (in a clean environment)
Sunlight
Seawater in open oceans
Economic Significance
No opportunity cost for the user; allocation is not determined by price.
If a formerly free good becomes scarce (e.g., clean air in a polluted city), it can shift to a private or public good, prompting government intervention such as taxes, permits or regulation.
2. Private (Economic) Goods
Definition: Goods that are scarce, rival and excludable. Because they are scarce, choices must be made about who obtains them, usually through market prices.
Key Characteristics
Scarce – limited supply relative to demand.
Rival – one person’s consumption reduces the amount available to others.
Excludable – owners can prevent non‑payers from using the good.
Typical Examples
Food items (e.g., a loaf of bread)
Clothing
Automobiles
Private healthcare services
Economic Significance
Allocation is determined by the price mechanism (supply ↔ demand). The equilibrium is shown in the diagram below.
Marginal Cost (MC) = Marginal Benefit (MB) at the efficient output.
When externalities or information failures arise, the market outcome may be inefficient, justifying government intervention (taxes, subsidies, regulation).
Supply‑and‑demand diagram for a private good (price P, quantity Q). A negative externality shifts the supply curve left (higher MC); a positive externality shifts it right (lower MC).
3. Public Goods
Definition: Goods that are non‑rival and non‑excludable **but are still scarce** because they require resources to produce.
Key Characteristics
Non‑rival – one person’s use does not reduce the amount available to others.
Non‑excludable – it is impossible or very costly to prevent anyone from benefiting.
Production incurs a cost, so the good is scarce in the sense of resource use.
Typical Examples
National defence
Street lighting
Public broadcasting (basic channels)
Clean air (when it is scarce)
Economic Significance
Free‑rider problem: because users cannot be excluded, private firms cannot capture the full benefit, leading to under‑provision.
Government typically finances provision through taxation.
Illustration of the free‑rider problem: a vertical demand curve at the socially optimal quantity, but a horizontal supply curve at price = 0 (no private provision).
4. Merit Goods
Definition: Goods that are under‑consumed in a free market because they generate positive externalities (benefits to third parties) or because consumers undervalue them.
Key Characteristics
Usually private, rival and excludable.
Social benefit > private benefit.
Government intervenes to increase consumption (subsidies, free provision, compulsory attendance).
Market equilibrium quantity is below the socially optimal level.
Policy tools: direct provision, vouchers, tax credits, or legal requirements (e.g., compulsory schooling).
5. Demerit Goods
Definition: Goods that are over‑consumed in a free market because they generate negative externalities (costs imposed on third parties) or because consumers underestimate the social costs.
Key Characteristics
Typically private, rival and excludable.
Social cost > private cost.
Government intervenes to reduce consumption (taxes, regulation, bans).
Typical Examples
Tobacco cigarettes
Alcoholic beverages
Sugary drinks and fast food (when linked to health costs)
Polluting fuels
Economic Significance
Market equilibrium quantity exceeds the socially optimal level.
Policy tools: excise taxes, minimum age limits, advertising bans, or outright prohibition.
Comparison of All Five Classifications
Attribute
Free Goods
Private (Economic) Goods
Public Goods
Merit Goods
Demerit Goods
Scarcity
Not scarce (abundant)
Scarce
Scarce (resources required to produce)
Scarce
Scarce
Rivalry
Non‑rival
Rival
Non‑rival
Rival (usually)
Rival
Excludability
Non‑excludable
Excludable
Non‑excludable
Excludable (often subsidised)
Excludable (often taxed)
Typical Market Outcome
No market price; free allocation
Allocated by price mechanism (market equilibrium)
Under‑provided without government
Under‑consumed without intervention
Over‑consumed without intervention
Government Role
Usually none (unless scarcity emerges)
Regulation only where market failures exist
Provision, financing, or regulation
Subsidies, free provision, compulsory use
Taxation, regulation, bans
Why the Distinction Matters
Predicts who provides the good (market vs. state).
Guides the choice of policy instruments (taxes, subsidies, regulation, direct provision).
Links to A‑Level concepts of efficiency (allocative efficiency for private goods) and equity (distributional concerns for merit/demerit goods).
Quick‑Check Questions (AO2)
Explain why sunlight is a free good, but electricity generated from solar panels is a private good.
Identify a good that can be either free or private depending on circumstances, and describe those circumstances.
Classify each of the following using rivalry and excludability, then state the likely government response:
(a) Public parks
(b) Toll roads
(c) Broadcast television (free‑to‑air channels)
Give one example of a merit good and one of a demerit good. For each, explain the externality involved and a typical government policy used to correct the market outcome.
Using the decision‑tree, classify “clean air in a heavily polluted city”. What policy instruments could be used to address its scarcity?
Application Checklist for Students (AO2/AO3)
Is the good scarce?
Is it rival or non‑rival?
Is it excludable or non‑excludable?
Are there positive or negative externalities? → merit or demerit?
State the likely market outcome (price, quantity, provision).
Justify any recommended government intervention and name the appropriate policy instrument.
Your generous donation helps us continue providing free Cambridge IGCSE & A-Level resources,
past papers, syllabus notes, revision questions, and high-quality online tutoring to students across Kenya.