Merit and Demerit Goods – Cambridge IGCSE/A‑Level Economics (9708)
Key‑Concept Box (Cambridge Core Concepts)
- Scarcity & Choice – Resources are limited; societies must decide which goods to produce and consume.
- Margin & Decision‑Making – Consumers and producers compare marginal benefits and marginal costs when choosing quantities.
- Equilibrium & Disequilibrium – Market equilibrium (QM, PM) may differ from the socially optimal equilibrium (QS, PS).
- Efficiency & Inefficiency – Dead‑weight loss (DWL) shows the cost of market failure.
- Equity & Equality – Distributional impacts of policies; who gains and who loses?
- Progress & Development – Long‑run benefits of correcting market failure (e.g., a healthier, better‑educated workforce).
- Government Failure – When intervention creates new inefficiencies or inequities.
1. Definitions & Classification
- Merit goods: Goods or services that generate positive externalities or are undervalued because of information failure. In a free market they are under‑consumed. The state intervenes to raise consumption toward the socially optimal level.
- Demerit goods: Goods or services that generate negative externalities or are over‑valued because of information failure. In a free market they are over‑consumed. The state intervenes to lower consumption toward the socially optimal level.
2. Why the Market Fails
Two syllabus‑specified reasons (AS 3.4.1‑3.4.2):
- Externalities
- Positive externalities – third‑party benefits exceed the private benefit (e.g., education, vaccinations).
- Negative externalities – third‑party costs exceed the private cost (e.g., smoking, alcohol).
- Information failure
- Consumers underestimate the benefits of a merit good (e.g., long‑term health gains from childhood immunisation).
- Consumers underestimate the harms of a demerit good (e.g., full health and social costs of tobacco).
3. Graphical Representation (Key Concepts)
All diagrams must label:
- Private marginal benefit (PMB) / Private marginal cost (PMC)
- Social marginal benefit (SMB) / Social marginal cost (SMC)
- Market equilibrium (QM, PM)
- Socially optimal equilibrium (QS, PS)
- Dead‑weight loss (DWL)
- Direction of curve shifts caused by subsidies or taxes
3.1 Merit‑Good Diagram (Illustrative)
SMB lies above PMB because of a positive externality. The market equilibrium QM is left of QS. A per‑unit subsidy shifts the demand curve (PMB) outward to SMB, moving the equilibrium toward QS.
3.2 Demerit‑Good Diagram (Illustrative)
SMC lies above PMC because of a negative externality. The market equilibrium QM is right of QS. An excise tax shifts the demand curve (or supply curve) inward, aligning PMC with SMC and moving the equilibrium toward QS.
4. Government Policy Tools (AS 3.4.3 & A‑Level 8.1‑8.2)
| Tool | Purpose | Typical Use (Merit / Demerit) | Syllabus Link |
| Subsidies |
Lower the price faced by consumers (or raise the price received by producers), shifting the relevant marginal curve outward. |
Merit goods (e.g., tuition subsidies, vaccination vouchers) |
8.1.1 – “price‑support” measures; cost‑benefit analysis of fiscal impact. |
| Taxes (excise, specific, ad‑valorem) |
Raise the price faced by consumers (or lower the price received by producers), shifting the relevant marginal curve inward. |
Demerit goods (e.g., cigarette duty, alcohol levy) |
8.1.2 – “price‑penalty” measures; internalising external costs. |
| Public provision |
Government directly supplies the good, guaranteeing universal access. |
Merit goods (e.g., free primary education, NHS services) |
3.2 – “government intervention in markets”. |
| Regulation & bans |
Legal limits on quantity, quality or access. |
Both (age limits on alcohol, bans on certain drugs) |
7.3 – “government failure” considerations. |
| Licensing / quotas |
Control entry into a market or cap production. |
Demerit goods (licensing of tobacco retailers, fishing quotas) |
8.2 – “evaluation of effectiveness”. |
| Price caps / price floors |
Set maximum (cap) or minimum (floor) prices to protect consumers or producers. |
Merit: caps on essential medicines; Demerit: floors on alcohol to keep retail price high and reduce consumption. |
8.1 – “price‑control” tools. |
| Information & “nudge” campaigns |
Correct information failure; influence behaviour without changing prices. |
Both (anti‑smoking adverts, vaccination awareness drives) |
7.4 – “information externalities”. |
5. Government Failure & Limits of Intervention
Even well‑intended policies can create new inefficiencies. The syllabus (8.1 & 8.2) lists four principal causes:
- Information failure on the part of the government – mis‑estimating the size of externalities or the demand for a good.
- Transaction‑cost failure – high administrative, monitoring or enforcement costs that outweigh benefits.
- Political‑economy failure – lobbying, rent‑seeking, or corruption that distort policy (e.g., industry pressure to lower tobacco taxes).
- Implementation failure – delays, bureaucracy, or poor targeting that reduce effectiveness.
6. Evaluation Framework (AO3 Checklist)
When answering exam questions, systematically address:
- Efficiency – Does the policy move the market toward QS? What is the change in consumer surplus (CS), producer surplus (PS) and dead‑weight loss?
- Equity / Distributional effects – Who gains and who loses? Are the gains progressive or regressive?
- Government failure risk – Are there likely information, transaction‑cost, political‑economy or implementation problems?
- Administrative feasibility & fiscal impact – Cost of running the policy versus the welfare gain.
- Alternative policies – Could a different tool achieve the same objective more efficiently or equitably?
7. Quantitative Illustrations (AO1/AO2)
7.1 Merit‑Good Subsidy Example (e.g., Primary Education)
| Variable | Expression / Value |
| Private marginal benefit (PMB) – demand curve |
P = 20 – 2Q |
| Social marginal benefit (SMB) – PMB + external benefit |
P = 20 – 2Q + 5 (External benefit = £5 per unit) |
| Private marginal cost (PMC) – supply curve |
P = 4 + Q |
| Market equilibrium (no subsidy) |
Set PMB = PMC → 20 – 2Q = 4 + Q ⇒ QM = 5.33, PM = 9.33 |
| Socially optimal equilibrium |
Set SMB = PMC → (20 – 2Q + 5) = 4 + Q ⇒ QS = 7, PS = 11 |
| Dead‑weight loss before subsidy |
½ × (QS – QM) × (External benefit) = ½ × (7‑5.33) × 5 = £4.17 |
| Required per‑unit subsidy |
Amount that shifts PMB outward to SMB → subsidy = external benefit = £5 per unit |
| New equilibrium after subsidy |
Effective demand = PMB + subsidy → 20 – 2Q + 5 = 4 + Q ⇒ Q = 7, Consumer price = Pc = 9 (since producers receive 4+Q = 11, subsidy = 5) |
| Change in surplus |
CS rises by (area of rectangle) = subsidy × Q = 5 × 7 = £35; PS unchanged; Government outlay = £35; DWL eliminated. |
7.2 Demerit‑Good Tax Example (e.g., Cigarettes)
| Variable | Expression / Value |
| Private marginal cost (PMC) – supply curve |
P = 10 – 0.5Q |
| Social marginal cost (SMC) – PMC + external cost |
P = 10 – 0.5Q + 2 (External cost = £2 per pack) |
| Market equilibrium (no tax) |
Set demand (PMB) = PMC → QM = 12, PM = 4 |
| Socially optimal equilibrium |
Set demand = SMC → QS = 8, PS = 6 |
| Dead‑weight loss before tax |
½ × (QM – QS) × (External cost) = ½ × (12‑8) × 2 = £4 |
| Excise tax required |
Equal to external cost = £2 per pack |
| New equilibrium after tax |
Demand shifts down by £2 → Q = 8, Consumer price = £6, Producer price = £4 |
| Dead‑weight loss after tax |
Zero (market now at QS) |
8. Links to Other Syllabus Sections
See also:
- Section 3.2 – Government intervention in markets (price controls, public provision).
- Section 7.3 – Market failure (externalities, information failure).
- Section 7.4 – Externalities (detailed treatment of positive and negative externalities).
- Section 8.1 – Evaluating government policies (efficiency vs equity, government failure).
- Section 8.2 – Limits of government intervention (political‑economy and transaction‑cost failures).
9. Checklist – Have All Syllabus Points Been Covered?
- Definition & classification of merit and demerit goods – Yes
- Positive/negative externalities and information failure – Yes
- Government‑failure discussion (information, transaction‑cost, political‑economy, implementation) – Yes
- Full range of policy tools (including price caps/floors) – Yes
- Explanation of how each tool shifts marginal curves – Yes
- Evaluation framework (efficiency, equity, distribution, government failure) – Yes
- Quantitative illustration for both a merit‑good subsidy and a demerit‑good tax – Yes
- Explicit labelling of PMB, SMB, PMC, SMC in algebraic examples – Yes
- Links to related syllabus sections – Yes
- Key Cambridge concepts highlighted – Yes
10. Summary
- Merit goods are under‑consumed because private benefits are lower than social benefits (positive externalities or information failure). Demerit goods are over‑consumed because private costs are lower than social costs (negative externalities or information failure).
- Government intervention aims to align private marginal values with social marginal values, moving the outcome from the market equilibrium (QM) toward the socially optimal equilibrium (QS).
- Policy choice depends on the size of the externality, the accuracy of information, administrative feasibility, and equity considerations.
- Effective evaluation must weigh efficiency gains against distributional impacts and the risk of government failure.