| Type | Characteristics |
|---|---|
| Normal | Demand rises when income rises. |
| Inferior | Demand falls when income rises. |
| Luxury | Income elasticity > 1. |
| Necessity | Income elasticity between 0 and 1. |
| Public good | Non‑rival & non‑excludable. |
| Common‑pool resource | Rival but non‑excludable. |
| Elasticity | Formula | Interpretation |
|---|---|---|
| Price elasticity of demand (PED) | Δ%QD / Δ%P | |PED| > 1 = elastic; <1 = inelastic; = 1 = unitary. |
| Price elasticity of supply (PES) | Δ%QS / Δ%P | Higher PES ⇒ supply more responsive. |
| Income elasticity of demand (YED) | Δ%QD / Δ%Y | Positive = normal good; negative = inferior good. |
| Cross‑price elasticity (XED) | Δ%QD (good A) / Δ%P (good B) | Positive = substitutes; negative = complements. |
| Cost | Definition | Formula | Relevant Horizon |
|---|---|---|---|
| Total Fixed Cost (TFC) | Costs that do not vary with output (e.g., rent, salaried managers). | – | SR only (becomes variable in LR) |
| Total Variable Cost (TVC) | Costs that vary directly with output (e.g., raw materials, hourly wages). | – | Both SR & LR |
| Total Cost (TC) | Sum of fixed and variable costs. | TC = TFC + TVC | Both SR & LR |
| Average Fixed Cost (AFC) | Fixed cost per unit of output. | AFC = TFC / Q | SR only |
| Average Variable Cost (AVC) | Variable cost per unit of output. | AVC = TVC / Q | Both SR & LR |
| Average Total Cost (ATC) | Total cost per unit of output. | ATC = AFC + AVC = TC / Q | Both SR & LR |
| Marginal Cost (MC) | Additional cost of producing one more unit. | MC = ΔTC / ΔQ | Both SR & LR |
| Long‑run Average Cost (LRAC) | Lowest possible ATC for each output when all inputs can be varied. | Envelope of SR ATC curves | LR only |
| Long‑run Marginal Cost (LRMC) | Additional cost of one more unit when plant size can also be adjusted. | LRMC = ΔLRAC / ΔQ | LR only |
| Source | Explanation (internal / external) | Effect on LRAC |
|---|---|---|
| Technical (internal) | Specialisation of labour & better utilisation of machinery. | LRAC falls |
| Managerial (internal) | Improved organisational structure, modern management techniques. | LRAC falls |
| Financial (internal) | Access to cheaper capital, lower borrowing costs. | LRAC falls |
| Marketing (internal) | Bulk buying, spreading advertising costs, stronger brand. | LRAC falls |
| External | Industry‑wide benefits – skilled local labour pool, specialised suppliers, infrastructure. | LRAC falls |
| Diseconomies of scale (internal) | Coordination problems, bureaucratic inefficiency, morale issues. | LRAC rises |
| Structure | Key Characteristics | Price & Output Decision |
|---|---|---|
| Perfect competition | Many firms, homogeneous product, free entry/exit, perfect information. | P = MR = MC; firms are price‑takers. |
| Monopoly | Single seller, unique product, high barriers to entry. | MR = MC determines output; P > MC (price‑setter). |
| Monopolistic competition | Many firms, differentiated products, low barriers. | Short‑run: MR = MC, P > MC; Long‑run: P = ATC (zero profit). |
| Oligopoly | Few large firms, inter‑dependent, may collude. | Outcome depends on game‑theoretic behaviour (e.g., Cournot, kinked demand). |
| Natural monopoly | Economies of scale over whole market; LRAC continuously falling. | Regulated price often set at P = ATC or P = MC (with subsidy). |
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