Paper 1 – Methods of Research
1. Types of Data, Collection Methods & Research Designs
Cambridge A‑Level Sociology expects candidates to recognise the main categories of data, the principal methods of collection and the key research designs.
| Data Type |
Typical Sources |
Common Collection Methods |
Strengths |
Limitations |
| Quantitative (numeric) |
Surveys, official statistics, experiments |
Questionnaires, structured interviews, secondary data sets |
Large‑N, statistical analysis, generalisable findings |
Low depth, may miss context, risk of superficial answers |
| Qualitative (textual / visual) |
Interviews, focus groups, observations, documents, photographs, video |
Unstructured / semi‑structured interviews, participant observation, content analysis |
Rich, detailed, captures meaning and process |
Small‑N, time‑consuming, harder to generalise |
Research Designs (required by the syllabus)
- Cross‑sectional study – data collected at one point in time; useful for describing prevalence or relationships.
- Longitudinal study – data collected over a period; allows examination of change and, where appropriate, causality.
- Case study – intensive focus on a single case or a small number of cases; provides depth and contextual understanding.
- Experiment (including quasi‑experiment) – manipulation of an independent variable to test causal relationships; high internal validity.
- Survey – systematic collection of data from a sample; can be quantitative, qualitative or mixed‑methods.
2. Sociological Paradigms & Their Methodological Preferences
| Paradigm |
Ontology & Epistemology |
Typical Methods |
Key Research‑issue Focus |
| Positivist |
Objective reality; knowledge through observation and measurement. |
Questionnaires, experiments, statistical analysis. |
Reliability, validity, minimising researcher bias. |
| Interpretivist |
Multiple socially constructed realities; understanding meaning. |
In‑depth interviews, participant observation, discourse analysis. |
Reflexivity, depth of interpretation, ethical sensitivity. |
| Critical (including feminist) |
Power‑laden structures shape knowledge; aim to expose inequality. |
Interviews with marginalised groups, document analysis, action research. |
Researcher positionality, ethical responsibility to participants. |
| Post‑modern |
Reality is fragmented; multiple narratives are equally valid. |
Visual methods, narrative analysis, digital ethnography. |
Questioning objectivity, reflexivity, representation of diverse voices. |
3. Formulating Research Questions & Hypotheses
- Research question – open‑ended, focuses on “what” or “how”.
Example: “How do teenagers use social media to construct identity?”
- Hypothesis – a testable statement linking variables (used mainly in positivist/quantitative work).
Example: “Teenagers who spend more than 3 hours per day on social media report lower self‑esteem than those who spend less than 1 hour.”
- Good questions are clear, focused, and feasible within time and resource constraints.
4. Operationalising Variables
Turning abstract concepts into measurable variables.
- Identify the concept (e.g., “social exclusion”).
- Choose indicators (e.g., number of invitations to social events, self‑reported feelings of belonging).
- Define the measurement scale (e.g., 5‑point Likert scale, count of invitations per month).
- Clear operationalisation improves construct validity and aids reliability.
5. Data Analysis Issues
- Quantitative analysis – coding, data entry, descriptive statistics, inferential tests (e.g., chi‑square, t‑test).
Common issues: coding errors, inappropriate statistical tests, ignoring significance levels.
- Qualitative analysis – thematic coding, discourse analysis, narrative construction.
Common issues: researcher bias in coding, lack of systematic procedure, insufficient evidence for themes.
Both approaches require transparent documentation of the analytical process to enhance reliability and validity.
6. Research Issues – Evaluation Framework
For each issue you should be able to:
- Identify the issue.
- Explain its implications for reliability, validity or ethics.
- Suggest a realistic mitigation strategy (exam‑style answer).
6.1 Ethical Considerations (BSA Code of Ethics, 2022)
- Informed consent
- Implication: Without consent the study breaches ethical standards and may be rejected by examiners.
- Mitigation: Provide a clear information sheet and obtain written consent; use age‑appropriate language for school‑based surveys.
- Anonymity & confidentiality
- Implication: Breaches can damage trust and invalidate findings (participants may withhold truthful answers).
- Mitigation: Assign unique codes, store data securely (e.g., password‑protected files), and report results in aggregate form.
- Do no harm
- Implication: Physical, psychological or social distress undermines ethical standing and may lead to data loss.
- Mitigation: Conduct a risk assessment; de‑brief participants; provide contact details for support services.
- Right to withdraw
- Implication: Ignoring withdrawal rights can produce biased data and breach ethics.
- Mitigation: Remind participants at each stage that they may stop without penalty; delete any data already collected if they withdraw.
6.2 Reliability & Validity
- Reliability (consistency)
- Implication: Low reliability reduces confidence that findings would be replicated.
- Mitigation: Pilot test instruments, use standardised procedures, train interviewers, and apply clear coding schemes.
- Validity (accuracy)
- Content validity – Does the instrument cover the whole concept?
Mitigation: Review literature to ensure all dimensions are represented; seek expert feedback.
- Construct validity – Does the measure reflect the theoretical construct?
Mitigation: Use established scales where possible; justify any new items with theory.
- External validity – Can findings be generalised?
Mitigation: Use representative sampling, clearly describe the population, and discuss limits of generalisation in the report.
6.3 Sampling Issues
| Issue |
Implications |
Mitigation Strategy |
| Representativeness |
Non‑representative samples threaten external validity and may introduce selection bias. |
Use random or stratified sampling; compare sample demographics with the target population. |
| Sampling technique |
Purposive or snowball sampling can limit generalisability but may be necessary for hard‑to‑reach groups. |
Justify the technique in relation to the research question; acknowledge limitations. |
| Sample size |
Too small reduces statistical power (quantitative) and depth of insight (qualitative). |
Conduct a power calculation for surveys; aim for data saturation in qualitative work. |
| Access & non‑response |
High non‑response creates bias and lowers reliability. |
Employ multiple recruitment routes, send reminders, and analyse differences between respondents and non‑respondents. |
6.4 Data‑Collection Method Issues
- Questionnaires
- Implication: Ambiguous wording or low response rates affect reliability and external validity.
- Mitigation: Pilot test items, keep language simple, use mixed‑mode distribution, and provide incentives.
- Interviews
- Implication: Interviewer bias and inconsistent probing can threaten reliability and construct validity.
- Mitigation: Use a semi‑structured guide, train interviewers, record and transcribe verbatim.
- Observation
- Implication: Observer effect (participants change behaviour) and subjective note‑taking reduce reliability.
- Mitigation: Conduct unobtrusive or covert observation where ethical, use multiple observers and calculate inter‑observer reliability.
- Secondary data
- Implication: Out‑of‑date or irrelevant data compromise validity.
- Mitigation: Evaluate source credibility, check date of collection, and triangulate with primary data where possible.
6.5 Researcher Bias & Reflexivity
- Issue – The researcher’s values, background or expectations may shape question wording, data collection and interpretation.
- Implication – Threatens internal validity (positivist) and credibility (interpretivist).
- Mitigation
- Maintain a reflexive journal documenting assumptions.
- Seek peer debriefing or triangulation to challenge personal interpretations.
- Be transparent about positionality in the research report.
6.6 Practical Constraints
| Constraint |
Impact on Research |
Mitigation |
| Time |
Limits depth of data collection; may force a cross‑sectional design. |
Develop a realistic timetable; focus on a manageable sample size. |
| Financial resources |
Restricts travel, equipment, incentives, and sample size. |
Apply for school funding, use free online survey tools, or adopt low‑cost observation. |
| Access to participants |
Gatekeepers may block entry to certain groups, leading to sampling bias. |
Build rapport with gatekeepers, provide clear benefits of the study, and consider alternative sites. |
| Technical skills |
Limited ability to use statistical software or qualitative analysis packages reduces analytical rigour. |
Undertake short training sessions, use user‑friendly software (e.g., Excel, NVivo starter), or seek assistance from a teacher. |
7. Balancing Issues in the Exam
- Identify at least three relevant issues for the method given.
- For each issue, state:
- How it could affect reliability, validity or ethical standing.
- A realistic mitigation strategy (e.g., pilot testing, stratified sampling, reflexive diary).
- Link the discussion back to the chosen research paradigm where appropriate (e.g., a positivist questionnaire emphasises reliability; an interpretivist interview stresses reflexivity).
Paper 1 – Socialisation & Identity (Missing Syllabus Content)
1. The Process of Socialisation
- Primary socialisation – learning basic norms and values in early childhood, mainly through the family.
- Secondary socialisation – acquisition of role‑specific skills and attitudes later in life (school, workplace, media).
Key agents (with brief examples):
| Agent |
Typical Influence |
Illustrative Example |
| Family |
Primary values, language, gender roles |
Parents teaching children to say “please” and “thank you”. |
| School |
Formal curriculum, hidden curriculum, peer groups |
Uniform policy reinforcing conformity and collective identity. |
| Peers |
Social norms, identity experimentation |
Friend groups influencing music tastes and slang. |
| Media |
Representations of gender, ethnicity, consumer culture |
Reality TV shaping ideas of success and body image. |
2. Social Control, Conformity & Resistance
| Dimension |
Formal Control |
Informal Control |
| Definition |
Regulations enforced by institutions (laws, school rules) |
Norms enforced by peers, family, community expectations |
| Example |
School dress code, criminal law |
Peer pressure to dress “appropriately”, gossip |
Conformity vs. Resistance
- Conformity – acceptance of norms (e.g., students following uniform policy).
- Resistance – active or passive challenge (e.g., student protests against school rules, online subcultures that reject mainstream fashion).
3. Social Identity & Identity Change
- Key theorists
- George Herbert Mead – the self emerges through interaction (the “I” and the “Me”).
- Henri Tajfel – Social Identity Theory: people derive part of their self‑concept from group memberships.
- Contemporary case study – Online identity construction among LGBTQ+ youth:
- Use of avatar choices, hashtags, and private forums to negotiate gender and sexual identities.
- Shows fluidity of identity and the role of digital media as a socialisation agent.
4. Linking Socialisation & Identity to Research Methods
Research link (example)
Research question: “How does participation in online LGBTQ+ communities influence the identity formation of 16‑18‑year‑old adolescents?”
Suggested design: Cross‑sectional survey combined with semi‑structured interviews (mixed‑methods).
Rationale: The survey quantifies the extent of online participation; interviews explore the meaning adolescents attach to their online interactions, linking directly to interpretivist concerns about meaning and reflexivity.
Overall Alignment – Quick Scan of the Cambridge Syllabus
| Paper |
Topics Covered in These Notes |
Remaining Gaps |
| Paper 1 – Socialisation, Identity & Methods of Research |
Methods of research, research issues, socialisation processes, conformity & resistance, identity theory and a research‑link example. |
None – full coverage. |
| Paper 2 – The Family |
None. |
Theories of the family (functionalism, Marxism, feminism, symbolic interaction), family diversity, gender and age dimensions, family change. |
| Paper 3 – Education |
None. |
Theories of education, social mobility, curriculum, attainment gaps (class, gender, ethnicity), hidden curriculum. |
| Paper 4 – Globalisation, Media & Religion |
None. |
Globalisation concepts, media ownership/effects, religion and social order, secularisation, religious movements. |
Summary for Exam Preparation
- Master the distinction between quantitative and qualitative data, and know when each is appropriate.
- Be able to describe and evaluate the five research designs required by the syllabus.
- Understand the four sociological paradigms, their epistemological assumptions and the methods they favour.
- Formulate clear research questions or testable hypotheses and operationalise variables with appropriate indicators and scales.
- Identify at least three research issues for any chosen method, explain their impact on reliability, validity or ethics, and propose realistic mitigation strategies.
- For Paper 1, integrate knowledge of socialisation, conformity, resistance and identity with research methodology – e.g., show how a particular design could investigate identity change.
- Use concise, exam‑style language: define the issue, discuss its effect, and give a practical solution, linking back to the relevant paradigm where appropriate.