Cambridge A-Level Media Studies 9607 – Common Skills and Understanding
Common Skills and Understanding
Objective
Develop learners’ ability to manage information effectively and to plan, execute and evaluate media projects using systematic project‑management techniques.
Key Skills Overview
Research and data collection
Critical analysis and synthesis of information
Organisation of digital and physical resources
Time‑management and scheduling
Risk assessment and contingency planning
Collaboration and communication within a production team
Evaluation and reflective practice
Information Management
Effective information management underpins every stage of a media project. It involves the systematic handling of data, sources, and assets to ensure accuracy, accessibility and ethical use.
Stages of Information Management
Planning the research – define objectives, identify key questions and select appropriate sources.
Collecting data – use primary (interviews, surveys, observations) and secondary (books, journals, online databases) sources.
Recording and storing – adopt consistent naming conventions, metadata tags and backup routines.
Evaluating sources – assess credibility, relevance, bias and currency.
Synthesising information – organise notes, create mind‑maps or concept charts, and develop a coherent brief.
Referencing and citation – apply the appropriate citation style (e.g., Harvard, APA) to avoid plagiarism.
Tools for Information Management
Digital note‑taking apps (OneNote, Evernote)
Reference management software (Zotero, EndNote)
Cloud storage with version control (Google Drive, Dropbox)
Project‑specific databases (e.g., media asset management systems)
Project Management
Project management provides a framework for delivering media productions on time, within budget and to the required quality standards.
Core Elements of a Project Plan
Element
Description
Typical Tools
Scope
Defines the objectives, deliverables and boundaries of the project.
Project charter, brief template
Timeline
Breaks the project into phases with start and finish dates.
Gantt chart, calendar software
Resources
Lists personnel, equipment, locations and budget.
Resource allocation matrix
Risk Management
Identifies potential problems and outlines mitigation strategies.
Risk register
Communication Plan
Specifies how information will be shared among team members and stakeholders.
Meeting agenda, contact list
Evaluation
Sets criteria for assessing the final product and the process.
Post‑mortem checklist, reflective journal
Project Management Process
Initiation – develop a project brief, obtain approval and assign a project manager.
Planning – create a detailed schedule, allocate resources, and develop risk and communication plans.
Execution – carry out production tasks, monitor progress and adjust plans as needed.
Closure – deliver the final product, conduct evaluation, and archive documentation.
Suggested Diagram
Suggested diagram: Flowchart of the Project Management Process showing Initiation → Planning → Execution → Monitoring & Controlling → Closure.
Assessment Criteria
When marking A‑Level Media Studies coursework, examiners look for evidence of the following:
Clear articulation of research questions and objectives.
Effective use of primary and secondary sources, correctly referenced.
Logical organisation of information and a coherent brief.
Realistic and detailed project plan, including timelines and budgets.
Identification and management of risks.
Reflective evaluation of both the final product and the production process.
Practical Activities
Conduct a mini‑research project on a current media trend. Record sources in a reference manager and produce a one‑page brief.
Create a Gantt chart for a 4‑week short film production, allocating tasks to team members.
Develop a risk register for the short film, identifying at least five potential issues and mitigation actions.
Hold a mock production meeting using a communication plan template; produce minutes and distribute them to the group.
After completing the short film, complete a reflective evaluation sheet covering information management, time management, teamwork and final product quality.
Summary
Information management and project management are inter‑linked competencies essential for successful media production. Mastery of these skills enables students to:
Gather and organise relevant data efficiently.
Plan realistic projects with clear milestones.
Anticipate and mitigate potential problems.
Collaborate effectively within a production team.
Reflect critically on their practice, leading to continuous improvement.
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