By the end of this section you will be able to:
Formulas are shown in LaTeX between $…$ for inline use.
| Ratio (syllabus name) | Formula | What a high/low figure indicates |
|---|---|---|
| Gross margin | $\displaystyle \frac{\text{Gross profit}}{\text{Sales}}\times100\%$ | High – good control of production/stock costs. Low – cost of sales is too high relative to sales. |
| Profit margin | $\displaystyle \frac{\text{Net profit}}{\text{Sales}}\times100\%$ | High – overall profitability is strong. Low – operating expenses, interest or tax are eroding profit. |
| Return on Capital Employed (ROCE) | $\displaystyle \frac{\text{Operating profit}}{\text{Capital employed}}\times100\%$ | High – efficient use of the capital invested. Low – capital is not generating sufficient operating profit. |
| Current ratio | $\displaystyle \frac{\text{Current assets}}{\text{Current liabilities}}$ | High – good short‑term solvency (but may indicate excess cash). Low – risk of being unable to meet current obligations. |
| Acid‑test (quick) ratio | $\displaystyle \frac{\text{Current assets} - \text{Inventories}}{\text{Current liabilities}}$ | High – can meet short‑term liabilities without relying on stock. Low – heavy reliance on inventory to cover current debts. |
| Inventory turnover | $\displaystyle \frac{\text{Cost of sales}}{\text{Average inventory}}$ | High – inventory is sold quickly, freeing cash. Low – stock may be obsolete or over‑stocked. |
| Receivables turnover | $\displaystyle \frac{\text{Credit sales}}{\text{Average trade receivables}}$ | High – customers pay promptly, improving cash flow. Low – collection is slow, tying up cash. |
| Payables turnover | $\displaystyle \frac{\text{Credit purchases}}{\text{Average trade payables}}$ | High – the business pays suppliers quickly (may reduce cash). Low – the business is stretching credit (may improve cash but risk supplier relations). |
| Interested Party | Key Ratios Used | Purpose of Use |
|---|---|---|
| Owners / Shareholders | Gross margin, profit margin, ROCE, current ratio | Assess profitability, return on investment and short‑term solvency. |
| Managers | All eight ratios | Monitor performance, set targets and control working‑capital. |
| Bank / Lender | Current ratio, acid‑test ratio, payables turnover | Decide on credit limits and assess repayment ability. |
| Potential Investors | ROCE, profit margin, current ratio | Judge growth potential and risk profile. |
| Suppliers | Payables turnover, current ratio | Determine whether to offer trade credit and on what terms. |
All figures are in £’000 unless otherwise stated.
| Item | Year 1 | Year 2 |
|---|---|---|
| Sales | 500 | 600 |
| Cost of sales | 300 | 360 |
| Gross profit | 200 | 240 |
| Net profit | 80 | 96 |
| Operating profit | 120 | 144 |
| Current assets | 150 | 180 |
| Inventories (closing) | 50 | 60 |
| Average inventories | 45 | 55 |
| Current liabilities | 100 | 110 |
| Trade receivables (closing) | 40 | 48 |
| Average trade receivables | 35 | 44 |
| Trade payables (closing) | 30 | 38 |
| Average trade payables | 28 | 34 |
| Capital employed | 400 | 420 |
| Credit sales (assumed = total sales) | 500 | 600 |
| Credit purchases (assumed = cost of sales) | 300 | 360 |
| Ratio | Year 1 | Year 2 |
|---|---|---|
| Gross margin | 40 % | 40 % |
| Profit margin | 16 % | 16 % |
| ROCE | 30.0 % | 34.3 % |
| Current ratio | 1.50 | 1.64 |
| Acid‑test ratio | 1.00 | 1.09 |
| Inventory turnover | 6.67 times | 6.55 times |
| Receivables turnover | 14.29 times | 13.64 times |
| Payables turnover | 10.71 times | 10.59 times |
Gross margin (40 % → 40 %) – No change despite a 20 % rise in sales, indicating that the cost of sales has risen in line with revenue. Recommendation: Review purchasing contracts or consider alternative suppliers to lower the cost of sales and lift the margin.
Profit margin (16 % → 16 %) – The gap between gross and profit margins remains 24 %, showing that operating expenses, interest and tax have increased proportionally with sales. Recommendation: Conduct an expense audit; target overheads that have grown faster than sales (e.g., utilities, admin salaries).
ROCE (30.0 % → 34.3 %) – Improvement reflects higher operating profit with only a modest increase in capital employed. Recommendation: Prioritise projects that generate a return above 34 %; avoid capital‑intensive ventures with lower yields.
Current ratio (1.50 → 1.64) – A healthier short‑term position, mainly because current assets grew faster than current liabilities. Recommendation: Keep a cash buffer of at least 20 % of current liabilities to protect against unexpected outflows.
Acid‑test ratio (1.00 → 1.09) – Liquidity improves even when inventories are excluded, showing that cash and receivables are sufficient to meet current debts. Recommendation: Maintain the current level of liquid assets; avoid converting too much cash into non‑liquid stock.
Inventory turnover (6.67 → 6.55 times) – A slight slowdown indicates cash is being tied up in stock. Recommendation: Implement tighter stock‑control procedures or adopt a just‑in‑time ordering system.
Receivables turnover (14.29 → 13.64 times) – The decline shows slower collection of credit sales. Recommendation: Strengthen credit control – introduce early‑payment discounts or stricter credit limits for slow‑paying customers.
Payables turnover (10.71 → 10.59 times) – The business is paying suppliers marginally faster, which can strain cash. Recommendation: Negotiate longer credit periods with key suppliers where possible, without harming relationships.
| Ratio | Company (Year 2) | Industry average |
|---|---|---|
| Gross margin | 40 % | 38 % |
| Profit margin | 16 % | 12 % |
| ROCE | 34.3 % | 30 % |
| Current ratio | 1.64 | 1.30 |
| Acid‑test ratio | 1.09 | 0.95 |
| Inventory turnover | 6.55 | 7.20 |
| Receivables turnover | 13.64 | 15.00 |
| Payables turnover | 10.59 | 11.50 |
The company outperforms the industry on profitability and liquidity but lags on inventory and receivables turnover. Improving stock‑control and credit‑policy would free up cash and bring the business in line with industry efficiency.
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