Cambridge IGCSE Economics (0455) – Supply‑Side and Market Concepts
1. The Basic Economic Problem
Scarcity – limited resources, unlimited wants. Societies must decide how to allocate resources efficiently.
Factors of production:
Land (natural resources) – reward: rent
Labour – reward: wages
Capital (machinery, equipment) – reward: interest
Enterprise (entrepreneurship) – reward: profit
Opportunity cost – the next best alternative foregone when a choice is made.
1.1 Production Possibility Curve (PPC)
Figure 1 – The PPC illustrates scarcity, choice and opportunity cost. An outward shift represents economic growth (e.g., better technology or more resources).
2. Allocation of Resources – Demand and Price Determination
2.1 Demand
Demand is the amount of a good or service that households are willing and able to buy at each price during a given period.
Demand curve: price (P) on the vertical axis, quantity demanded (Qd) on the horizontal axis.
Downward‑sloping because a lower price increases the quantity demanded (law of demand).
2.2 Determinants of Demand (shift the demand curve)
Determinant
Shift Direction
Reason
Income (normal good)
↑ income → right shift ↓ income → left shift
Higher income raises purchasing power.
Income (inferior good)
↑ income → left shift ↓ income → right shift
Consumers switch to higher‑quality alternatives.
Prices of related goods
Substitutes ↑ → right shift Complements ↑ → left shift
Changes in relative prices alter consumption patterns.
Consumer preferences
More favourable → right shift Less favourable → left shift
Trends, advertising, health information, etc.
Expectations of future prices
Expect rise → right shift (buy now) Expect fall → left shift (delay purchase)
Consumers try to maximise utility.
Number of buyers
More buyers → right shift Fewer buyers → left shift
Population growth or demographic change.
2.3 Diagram – Right shift of demand (increase in consumer income)
Figure 2 – Original demand curve D₁ shifts to D₂ because consumer income rises.
2.4 Price Elasticity of Demand (PED)
Definition: % change in quantity demanded resulting from a 1 % change in price.
Formula:PED = (%ΔQd)/(%ΔP)
Interpretation
PED > 1 – demand is **elastic** (large response to price change).
PED = 1 – demand is **unit‑elastic**.
PED < 1 – demand is **inelastic** (small response).
2.5 Determinants of PED
Availability of close substitutes – more substitutes → more elastic.
Proportion of income spent on the good – larger share → more elastic.
Definition of the market – narrowly defined markets → more elastic.
Time horizon – demand becomes more elastic in the long run.
2.6 Diagram – Elastic vs. Inelastic Demand
Figure 3 – A steep (inelastic) demand curve versus a flatter (elastic) demand curve.
3. Supply and Shifts of the Supply Curve
3.1 Supply
Supply is the amount of a good or service that firms are willing and able to sell at each price during a given period.
Supply curve: price (P) on the vertical axis, quantity supplied (Qs) on the horizontal axis.
Usually upward‑sloping because higher prices increase the incentive to produce.
3.2 Determinants of Supply (shift the supply curve)
Determinant
Shift Direction
Reason
Input (resource) prices
↓ input price → right shift ↑ input price → left shift
Lower costs make production cheaper.
Technology
Improvement → right shift Technological decline → left shift
More efficient techniques increase output for the same cost.
Number of sellers
More firms → right shift Fewer firms → left shift
Total market supply rises or falls.
Expectations of future prices
Expect higher future price → left shift (hold back stock) Expect lower future price → right shift (sell now)
Firms adjust current output to maximise future profit.
Taxes and subsidies
Tax on production → left shift Subsidy → right shift
Taxes raise marginal cost; subsidies lower it.
Natural conditions
Favourable weather/conditions → right shift Adverse weather/conditions → left shift
Physical environment affects ability to produce.
Government regulation
More restrictive regulation → left shift Deregulation → right shift
Regulations can increase compliance costs or remove barriers.
3.3 Diagram – Right shift of supply (fall in input costs)
Figure 4 – Original supply curve S₁ shifts to S₂ because input prices fall.
3.4 Diagram – Left shift of supply (per‑unit tax)
Figure 5 – Original supply curve S₁ shifts to S₂ after a per‑unit tax is imposed.
4. Price Elasticity of Supply (PES)
Definition: % change in quantity supplied resulting from a 1 % change in price.
Formula:PES = (%ΔQs)/(%ΔP)
Interpretation
PES > 1 – supply is **elastic**.
PES = 1 – supply is **unit‑elastic**.
PES < 1 – supply is **inelastic**.
4.1 Determinants of PES
Time period – supply is more elastic in the long run.
Availability of inputs – abundant inputs → more elastic.
Flexibility of production methods – adaptable technology raises elasticity.
Mobility of factors of production – easy movement of labour/equipment increases elasticity.
4.2 Diagram – Elastic vs. Inelastic Supply
Figure 6 – A steep (inelastic) supply curve versus a flatter (elastic) supply curve.
5. Market and Mixed Economic Systems
5.1 Market (Free‑Market) Economy
Decisions about what, how and for whom to produce are made by private households and firms interacting through markets.
Advantages
Disadvantages
Efficient allocation of resources via the price mechanism.
Consumer sovereignty – choices driven by demand.
Incentives for innovation and entrepreneurship.
Market failures (externalities, public goods, information asymmetry).
Potential for income inequality.
Undersupply of merit goods.
5.2 Mixed Economy (required by the syllabus)
A mixed economy combines market mechanisms with government intervention to correct market failures and achieve equity goals.
5.2.1 Government tools (supply‑side focus)
Tool
Effect on Supply Curve
Typical Objective
Tax on production (or per‑unit tax)
Shift left (decrease supply)
Reduce output of a demerit good, raise revenue, internalise negative externalities.
Subsidy to producers
Shift right (increase supply)
Encourage supply of a merit good, support a strategic industry.
Correct negative externalities, protect health and safety.
Direct provision of goods and services
Not a curve shift – the government becomes an additional supplier.
Provide merit goods (education, healthcare) that the market would under‑supply.
Price ceiling (maximum price)
Creates a shortage if set below equilibrium – not a supply shift.
Make essential goods affordable.
Price floor (minimum price)
Creates a surplus if set above equilibrium – not a supply shift.
Support producers (e.g., agricultural price supports).
5.3 Evaluation of Supply‑Side Policies (AO3)
State the policy’s explicit objective (e.g., reduce smoking, increase renewable energy).
Explain the direct impact on the supply curve using the appropriate diagram.
Analyse short‑run effects (price, quantity, government revenue) and long‑run effects (changes in PES, market structure).
Consider possible unintended consequences: black‑market activity, administrative costs, impact on related markets, time lags.
Weigh advantages against disadvantages before drawing a balanced conclusion.
6. Market Failure and Government Intervention
When the free market does not allocate resources efficiently, a market failure occurs.
Public goods – non‑rival & non‑excludable (e.g., street lighting). Markets under‑supply them → government provision.
Merit goods – socially desirable but under‑consumed (e.g., education, vaccinations). Government may subsidise or provide directly.
Demerit goods – socially undesirable but over‑consumed (e.g., tobacco). Government may tax or regulate.
Externalities
Negative – pollution imposes a cost on third parties.
Positive – beekeeping benefits nearby fruit growers.
Monopoly – single seller can restrict output and raise price, leading to allocative inefficiency.
6.1 Supply‑side tools to correct failures (summary)
Failure
Typical Supply‑side tool
Result on supply
Negative externality (pollution)
Tax on production or stricter regulation
Left shift – reduces output, internalises cost.
Positive externality (research spill‑over)
Subsidy to producers
Right shift – encourages more output.
Under‑supply of merit good
Direct government provision or subsidy
Right shift (or additional supply from public sector).
Demerit good
Excise tax or restrictive regulation
Left shift – curbs consumption.
7. Micro‑Decision‑Makers
The syllabus expects students to understand the three main economic agents.
Households – decide what to buy and how much labour to supply; aim to maximise utility subject to income.
Workers (labour market) – supply labour; wages are set by the interaction of labour supply and demand.
Firms – decide what, how and how much to produce; aim to maximise profit where marginal cost = marginal revenue.
7.1 Links to supply
Firms’ production decisions generate the market supply curve.
Changes in input prices (e.g., wages, raw materials) shift the supply curve.
Technological adoption influences both costs and the price elasticity of supply.
8. Money & Banking (Brief Overview)
Forms of money: cash (notes & coins), demand deposits, electronic money.
Functions of money: medium of exchange, unit of account, store of value, standard of deferred payment.
Central bank (e.g., Bank of England) – controls monetary policy, issues currency, acts as lender of last resort.
Commercial banks – accept deposits, provide loans, create money through the fractional‑reserve system.
8.1 Diagram – Simple Money‑Creation Process
Figure 7 – How commercial banks expand the money supply by lending a portion of deposits.
9. Illustrative Example – Coffee Market (Supply & Demand Interaction)
Event: Global price of coffee beans (an input) falls.
Supply effect: Lower input cost shifts the supply curve right from S₁ to S₂.
Demand side: Assume no change in consumer preferences, so demand remains D.
New equilibrium: Intersection moves from (P₁, Q₁) to (P₂, Q₂) where P₂ < P₁ and Q₂ > Q₁.
Figure 8 – Rightward shift of coffee supply leads to a lower equilibrium price and higher equilibrium quantity.
10. Evaluation Tip (AO3) – Structured Answer Checklist
Identify the policy or change (e.g., tax, subsidy, regulation).
State the intended objective clearly.
Draw and label the correct diagram (showing the shift and the new equilibrium).
Explain the short‑run impact on price, quantity, consumer/producer surplus and government revenue.
Discuss the likely long‑run outcome (changes in PES, market entry/exit, possible re‑adjustments).
Consider side‑effects or unintended consequences (black markets, administrative costs, impact on related markets).
Weigh the advantages against the disadvantages and give a balanced conclusion.
11. Key Takeaways
Scarcity forces societies to allocate limited resources; the PPC visualises choice and opportunity cost.
Demand curves slope downwards; supply curves slope upwards. Shifts are caused by non‑price determinants.
Price elasticity of demand (PED) and supply (PES) measure responsiveness; both depend on time, substitutes, input availability, and production flexibility.
Market economies rely on the price mechanism but can suffer from market failures that justify government intervention.
Mixed economies combine market efficiency with government tools (taxes, subsidies, regulation, direct provision) to achieve equity and correct failures.
Understanding the roles of households, workers and firms links micro‑decisions to the aggregate supply curve.
Money, banks and the central bank provide the monetary backdrop that influences overall economic activity.
Effective exam answers must combine clear diagrams, accurate terminology and balanced evaluation of supply‑side policies.
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