limitations of break-even analysis

4.2.3 Break‑Even Analysis – Definition, Calculations, Chart & Limitations

Learning Objective

Students will be able to:

  • Define the break‑even point (BEP) and related terminology.
  • Calculate BEP in units and in £, the contribution margin ratio and the margin of safety.
  • Construct and interpret a break‑even chart.
  • Use break‑even information to answer short‑run “what‑if” questions.
  • Evaluate at least three limitations of the technique (AO4).

1. Definition of the Break‑Even Point

The break‑even point (BEP) is the level of activity (units or turnover) at which total revenue equals total cost. At this point the business makes neither profit nor loss.

2. Key Concepts

Fixed costs (FC)Costs that do not vary with output (e.g., rent, salaries).
Variable cost per unit (VC)Cost that varies directly with the number of units produced.
Selling price per unit (SP)Price at which each unit is sold.
Contribution per unit (C)C = SP – VC. The amount each unit contributes towards covering fixed costs and then profit.
Contribution margin ratio (CMR)CMR = \(\dfrac{SP-VC}{SP}\) = \(\dfrac{C}{SP}\). Expressed as a decimal or %; shows the proportion of each sales £ that contributes to fixed costs.
Margin of Safety (MoS)MoS (units) = Actual (or expected) sales – BEP (units).
MoS (%) = \(\dfrac{\text{MoS (units)}}{\text{Actual sales (units)}}\times100\).

3. Formulae

  • Break‑even output (units) \[ \text{BEP}_{\text{units}}=\frac{FC}{SP-VC}=\frac{FC}{C} \]
  • Break‑even turnover (£) \[ \text{BEP}_{\£}= \frac{FC}{\text{CMR}} \]
  • Contribution margin ratio \[ \text{CMR}= \frac{SP-VC}{SP} \]
  • Margin of safety – see key concepts.

4. Worked Example (AO2 – calculation)

ItemAmount (£)
Fixed costs (FC)30 000
Selling price per unit (SP)25
Variable cost per unit (VC)15
Expected sales (units)2 500
  1. Contribution per unit: \(C = 25-15 = £10\).
  2. Contribution margin ratio: \(\text{CMR}= \dfrac{10}{25}=0.40\; (40\%)\).
  3. Break‑even units: \(\text{BEP}_{\text{units}} = \dfrac{30 000}{10}=3 000\) units.
  4. Break‑even turnover: \(\text{BEP}_{\£}= \dfrac{30 000}{0.40}=£75 000\).
  5. Margin of safety (units): \(2 500-3 000 = -500\) units (a shortfall).
  6. Margin of safety (%): \(\dfrac{-500}{2 500}\times100 = -20\%\).

5. Constructing a Break‑Even Chart (AO3 – interpretation)

Steps

  1. Draw a vertical axis (cost / revenue in £) and a horizontal axis (output in units).
  2. Plot the Fixed‑Cost line: a horizontal line at £30 000.
  3. Plot the Total‑Cost (TC) line: start at £30 000 and add the variable cost slope (VC × units).
    For the example: points (0, 30 000) and (5 000, 30 000 + 5 000 × 15 = £105 000).
  4. Plot the Total‑Revenue (TR) line: start at the origin and use the selling‑price slope (SP × units).
    Points (0, 0) and (5 000, 5 000 × 25 = £125 000).
  5. The intersection of TC and TR is the **break‑even point** (3 000 units, £75 000). Mark it and label the axes.
  6. Shade the area to the right of the BEP (profit) and to the left (loss).
Break‑even chart showing Fixed Cost, Total Cost, Total Revenue and the Break‑even point
Typical break‑even chart for the example above.

6. “What‑If” Decision Scenarios (AO2/AO3)

ScenarioChangeNew calculationInterpretation
1. Price reduction SP falls from £25 to £23 (FC and VC unchanged) C = 23‑15 = £8;
BEP units = 30 000 ÷ 8 = 3 750 units
Higher BEP → need to sell 750 more units to break even.
2. Increase in fixed costs FC rises from £30 000 to £35 000 (SP & VC unchanged) BEP units = 35 000 ÷ 10 = 3 500 units Fixed‑cost rise pushes BEP up by 500 units.
3. Variable‑cost increase VC rises from £15 to £18 (SP & FC unchanged) C = 25‑18 = £7;
BEP units = 30 000 ÷ 7 ≈ 4 286 units
Higher VC dramatically raises the BEP, reducing the margin of safety.

Practice task – complete the chart

Given: FC = £30 000, SP = £25, VC = £15.

  1. Calculate the total cost and total revenue for output levels 0, 1 000, 2 000, 3 000, 4 000 units.
  2. Enter the values in the table below and sketch the corresponding TC and TR lines on graph paper. Mark the break‑even point.
UnitsTotal Cost (£)Total Revenue (£)
030 0000
1 000
2 000
3 000
4 000

7. Limitations of Break‑Even Analysis (AO4 – evaluation)

LimitationWhy it mattersPossible impact on decisions
Cost behaviour is assumed linear In reality fixed costs may change (e.g., step‑wise rent) and variable costs may fall with bulk purchasing. BE​P may be over‑ or under‑estimated, leading to inappropriate pricing or output decisions.
Single‑product or constant sales‑mix assumption Multi‑product firms have a weighted‑average contribution margin that varies with the mix. A single‑product BEP can mislead managers about the profitability of product combinations.
Selling price is taken as constant Discounts, promotions, or market‑driven price changes alter revenue per unit. Ignoring price flexibility can produce unrealistic profit forecasts.
All output is assumed to be sold Unsold stock, storage costs and possible write‑downs are omitted. Actual profit may be lower if inventory builds up.
No time dimension (static model) Seasonal demand, capacity expansion, learning‑curve effects, and changes in technology are not shown. Long‑term strategic planning (e.g., market entry) cannot rely solely on the model.
Qualitative factors are excluded Brand reputation, competitor actions, legal or environmental issues cannot be quantified. Decisions based only on numbers may overlook important market realities.
Limited to short‑run decisions Fixed costs are treated as fixed only in the short run; in the long run they can vary. Strategic (long‑run) choices require more sophisticated financial modelling.

8. Summary Checklist for Exams

  • State a concise definition of the break‑even point.
  • List and define FC, VC, SP, contribution per unit, contribution margin ratio and margin of safety.
  • Write the correct formulae for:
    • Break‑even units
    • Break‑even turnover (£)
    • Contribution margin ratio
    • Margin of safety (units and %)
  • Show a full worked calculation (including C, CMR, BEP units, BEP £, MoS).
  • Sketch a labelled break‑even chart (fixed cost, total cost, total revenue, BEP, profit/loss areas).
  • Answer a “what‑if” question – change price, fixed cost or variable cost and recalculate the BEP.
  • List at least three limitations, explain why each matters and comment on the likely effect on managerial decisions.

Conclusion

Break‑even analysis gives a clear, quantitative picture of the relationship between cost, volume and profit, making it valuable for short‑run pricing and production decisions. However, its reliance on simplifying assumptions (linear costs, single product, constant price, no time factor, and exclusion of qualitative factors) means that managers must use it alongside other quantitative tools and sound business judgement to reflect the complexity of real‑world environments.

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