Students will be able to:
The break‑even point (BEP) is the level of activity (units or turnover) at which total revenue equals total cost. At this point the business makes neither profit nor loss.
| Fixed costs (FC) | Costs that do not vary with output (e.g., rent, salaries). |
| Variable cost per unit (VC) | Cost that varies directly with the number of units produced. |
| Selling price per unit (SP) | Price at which each unit is sold. |
| Contribution per unit (C) | C = SP – VC. The amount each unit contributes towards covering fixed costs and then profit. |
| Contribution margin ratio (CMR) | CMR = \(\dfrac{SP-VC}{SP}\) = \(\dfrac{C}{SP}\). Expressed as a decimal or %; shows the proportion of each sales £ that contributes to fixed costs. |
| Margin of Safety (MoS) | MoS (units) = Actual (or expected) sales – BEP (units). MoS (%) = \(\dfrac{\text{MoS (units)}}{\text{Actual sales (units)}}\times100\). |
| Item | Amount (£) |
|---|---|
| Fixed costs (FC) | 30 000 |
| Selling price per unit (SP) | 25 |
| Variable cost per unit (VC) | 15 |
| Expected sales (units) | 2 500 |
Steps
| Scenario | Change | New calculation | Interpretation |
|---|---|---|---|
| 1. Price reduction | SP falls from £25 to £23 (FC and VC unchanged) | C = 23‑15 = £8; BEP units = 30 000 ÷ 8 = 3 750 units |
Higher BEP → need to sell 750 more units to break even. |
| 2. Increase in fixed costs | FC rises from £30 000 to £35 000 (SP & VC unchanged) | BEP units = 35 000 ÷ 10 = 3 500 units | Fixed‑cost rise pushes BEP up by 500 units. |
| 3. Variable‑cost increase | VC rises from £15 to £18 (SP & FC unchanged) | C = 25‑18 = £7; BEP units = 30 000 ÷ 7 ≈ 4 286 units |
Higher VC dramatically raises the BEP, reducing the margin of safety. |
Given: FC = £30 000, SP = £25, VC = £15.
| Units | Total Cost (£) | Total Revenue (£) |
|---|---|---|
| 0 | 30 000 | 0 |
| 1 000 | ||
| 2 000 | ||
| 3 000 | ||
| 4 000 |
| Limitation | Why it matters | Possible impact on decisions |
|---|---|---|
| Cost behaviour is assumed linear | In reality fixed costs may change (e.g., step‑wise rent) and variable costs may fall with bulk purchasing. | BEP may be over‑ or under‑estimated, leading to inappropriate pricing or output decisions. |
| Single‑product or constant sales‑mix assumption | Multi‑product firms have a weighted‑average contribution margin that varies with the mix. | A single‑product BEP can mislead managers about the profitability of product combinations. |
| Selling price is taken as constant | Discounts, promotions, or market‑driven price changes alter revenue per unit. | Ignoring price flexibility can produce unrealistic profit forecasts. |
| All output is assumed to be sold | Unsold stock, storage costs and possible write‑downs are omitted. | Actual profit may be lower if inventory builds up. |
| No time dimension (static model) | Seasonal demand, capacity expansion, learning‑curve effects, and changes in technology are not shown. | Long‑term strategic planning (e.g., market entry) cannot rely solely on the model. |
| Qualitative factors are excluded | Brand reputation, competitor actions, legal or environmental issues cannot be quantified. | Decisions based only on numbers may overlook important market realities. |
| Limited to short‑run decisions | Fixed costs are treated as fixed only in the short run; in the long run they can vary. | Strategic (long‑run) choices require more sophisticated financial modelling. |
Break‑even analysis gives a clear, quantitative picture of the relationship between cost, volume and profit, making it valuable for short‑run pricing and production decisions. However, its reliance on simplifying assumptions (linear costs, single product, constant price, no time factor, and exclusion of qualitative factors) means that managers must use it alongside other quantitative tools and sound business judgement to reflect the complexity of real‑world environments.
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