By the end of this unit students should be able to:
Explain the purpose and nature of business activity (needs, wants, scarcity, opportunity cost, adding value).
Identify the key characteristics of successful entrepreneurs and analyse how these traits influence decision‑making (AO2).
Describe the essential sections of a business plan and show how the plan is used to attract finance and meet legal requirements (AO2).
Explain the range of government support available to start‑ups, the typical eligibility criteria, and the application process (AO2).
Measure the size of a business using appropriate indicators and discuss their limitations (AO1).
Analyse the internal and external factors that cause businesses to grow or stay small, linking these to stakeholder objectives (AO3).
Evaluate the common causes of business failure, distinguishing between liquidity and profitability problems (AO2).
Identify the legal controls that affect start‑ups and assess the impact of non‑compliance (AO3).
Apply the above knowledge to case studies, calculations and evaluative questions (AO4).
1. Purpose & Nature of Business Activity (Section 1.1)
Needs vs. wants – A need is essential for survival (food, shelter); a want is a desire that is not essential (designer clothing).
Scarcity – Resources are limited; businesses exist to allocate scarce resources efficiently.
Opportunity cost – The value of the next best alternative forgone when a resource is used in a particular way.
Adding value – Businesses transform inputs (labour, capital, raw materials) into outputs that consumers are willing to pay for, creating profit.
Economic vs. social objectives – While profit is the primary economic goal, many start‑ups also pursue social or environmental aims (social entrepreneurship).
2. Characteristics of Successful Entrepreneurs (AO1 & AO2)
Trait
What it means
How it influences decisions
Risk‑taking (or risk‑aversion continuum)
Willingness to commit resources despite uncertainty.
Leads to choosing innovative products, seeking external finance, or entering new markets.
Innovation & creativity
Generating new ideas, processes or improvements.
Drives investment in R&D and adoption of cutting‑edge technology.
Perseverance & resilience
Persisting after setbacks.
Encourages re‑working a business plan after a rejected loan application.
Self‑confidence & initiative
Making decisions without waiting for direction.
Leads to proactive use of government advice schemes or incubator spaces.
Goal‑orientation
Setting clear, measurable objectives.
Facilitates realistic financial forecasts and break‑even analysis.
Ability to learn
Seeking feedback, training and mentorship.
Results in utilisation of training programmes and continuous improvement.
3. Contents of a Business Plan (AO1 & AO2)
A well‑structured plan not only convinces investors but also demonstrates awareness of legal controls and government support.
Section
Key Information
Link to Finance / Legal
Executive summary
Brief description of the idea, objectives and unique selling proposition.
Highlights the amount of finance required and any grant eligibility.
Business becomes unviable after a new tax or regulation.
Policy changes that increase operating costs or restrict market access.
8. Legal Controls for Start‑Ups (AO3)
Company registration – Choose legal form (sole trader, partnership, limited company) and register with the appropriate authority (e.g., Companies House, local registrar).
Licences & permits – Sector‑specific authorisations such as food hygiene certificates, health‑care licences, or export licences.
Health & safety compliance – Conduct risk assessments, provide training, and obtain appropriate insurance.
Employment law – Draft contracts, pay at least the national minimum wage, observe working‑time regulations and provide statutory benefits.
Intellectual property (IP) – Register trademarks, patents or copyrights to protect innovations.
Data protection (GDPR / local equivalents) – Lawful handling of personal data, privacy notices and data‑security measures.
Environmental regulations – Waste disposal, emissions limits, and any sector‑specific sustainability reporting.
Case‑study illustration of a legal breach
ABC Clothing Ltd. opened a boutique without obtaining the required fire‑safety certificate. After a routine inspection, the local authority issued a closure order and a £5 000 fine. The interruption caused a loss of sales of £12 000 and damaged the brand’s reputation, ultimately contributing to the business’s failure within 12 months.
9. Stakeholder Objectives and Potential Conflicts (AO3 & AO4)
Stakeholder
Primary objective
How government support may help
Possible conflict
Founders / owners
Profit, growth, personal satisfaction.
Grants reduce capital needed; mentoring improves strategic decisions.
Founders may prefer rapid growth, while investors demand risk mitigation.
Investors may push for cost‑cutting that harms employee morale.
Employees
Job security, fair wages, training opportunities.
Training schemes up‑skill staff; stable cash‑flow from grants protects jobs.
Focus on cost‑efficiency could lead to redundancies.
Local community & government
Economic regeneration, employment, tax revenue.
Incubators stimulate local entrepreneurship; tax incentives attract businesses.
Rapid expansion may strain local infrastructure or cause environmental concerns.
Evaluation point: Effective government schemes aim to balance these competing interests – e.g., a grant tied to a local‑employment target aligns founder ambitions with community benefits.
10. Case Study – XYZ Apps Ltd. (Tech Start‑up)
Support used
£20 000 Innovate UK Smart Grant for prototype development.
Free business‑plan workshop from the local enterprise office.
£30 000 low‑interest loan (2 % interest) with a 50 % government guarantee.
Two founders completed a six‑week entrepreneurship training course.
Interpretation: XYZ Apps must achieve at least 4,267 downloads in the first year to cover all costs after the grant and loan interest are accounted for.
Evaluation of Support
Grant impact: Lowers the break‑even volume by roughly one‑third, making the venture financially viable sooner.
Low‑cost loan: Provides essential cash for marketing and scaling, with a modest interest charge that does not significantly affect profitability.
Training & advice: Improves the quality of the business plan, increasing the likelihood of securing both the grant and the loan, and equips the founders with skills to manage cash‑flow.
11. Mini‑Exercise – Compare Two Start‑Up Financing Scenarios (AO4)
Scenario A – Grant‑focused
Receives a £15 000 grant for equipment.
Finances the remaining £25 000 via personal savings (no interest).
No loan guarantee required.
Scenario B – Loan‑focused
Secures a £40 000 loan at 3 % interest, guaranteed 60 % by the government.
No grant received.
Task: Using the same product (selling price £10, variable cost £4, fixed costs £30 000), calculate the break‑even point for each scenario and write a short paragraph evaluating which financing mix is more appropriate for a start‑up with limited collateral.
12. Key Points to Remember (Revision Checklist)
Business activity exists to satisfy needs, allocate scarce resources, and add value.
Entrepreneurial traits (risk‑taking, innovation, perseverance, confidence, goal‑orientation, learning) directly influence decisions such as seeking finance, adopting new technology, or entering markets.
A business plan must contain the seven core sections and explicitly address legal requirements and financing needs.
Government support includes grants, advice, low‑cost loans, training, tax incentives and incubators – each with typical eligibility criteria and a defined application process.
Business size is measured by employees, turnover or capital employed; profit is *not* a size indicator.
Growth results from internal reinvestment, external expansion, owner objectives, market opportunities and access to finance; staying small can be a deliberate “lifestyle” choice.
Failure often stems from cash‑flow problems, poor market research, inadequate capital, weak management, legal breaches or external shocks.
Legal controls cover registration, licences, health & safety, employment law, IP, data protection and environmental regulations – non‑compliance can cause closure.
Stakeholder objectives may conflict; effective government schemes aim to balance these interests.
Always link the type of support chosen to the specific need identified in the business plan (e.g., grant for R&D, loan for working‑capital, training for skill gaps).
Suggested diagram: Flowchart showing the interaction between a start‑up and the six government support mechanisms (grants, loans, advice, training, tax incentives, incubators) and how each links to relevant sections of the business plan (finance, operations, legal, marketing).
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