4.6.1 Factors Influencing the Location Decision of a Manufacturing Business
Objective
Identify, explain and evaluate the factors that influence where a manufacturing business chooses to locate its plant(s). Apply these factors to a realistic decision‑making scenario and demonstrate an exam‑style approach.
1. Core Local Factors (Syllabus Requirement 4.4 – Manufacturing)
These are the ten factors listed word‑for‑word in the Cambridge syllabus. Each factor is defined and the main impact on cost, efficiency or risk is highlighted.
- Proximity to Markets – Shortens delivery times, reduces distribution costs and improves customer service.
- Proximity to Raw Materials – Lowers freight charges for bulky/heavy inputs and reduces the risk of supply disruption.
- Transport Facilities – Access to roads, railways, ports and airports for inbound and outbound logistics.
- Labour Supply – Availability of skilled and unskilled workers, prevailing wage rates, trade‑union strength and the general labour‑relations climate.
- Utilities & Services – Cost and reliability of:
- Electricity
- Water
- Gas
- Telecommunications (internet & phone)
- Waste‑disposal and treatment services
- Government Policies & Incentives – Tax reliefs, grants, subsidies, free‑trade zones, planning concessions and import‑export duties.
- Land & Building Costs – Purchase or rental price of land, construction expenses and the physical suitability of the site.
- Infrastructure – Quality of local roads, drainage, sewage, broadband and other public services that support production.
- Environmental & Legal Controls
- Environmental legislation (pollution limits, waste‑management rules)
- Planning permission and zoning regulations
- Health & safety requirements
- Community opposition or “Not‑In‑My‑Back‑Yard” (NIMBY) pressures
- Future Expansion Potential – Availability of adjacent land, favourable zoning changes and the possibility of scaling up production.
2. Country‑Level Considerations (Syllabus Requirement 4.4)
- Political Stability & Security – Reduces the risk of disruption from unrest, terrorism or sudden policy shifts.
- Exchange‑Rate Risk – A change in the value of the local currency alters the cost of imported inputs and the competitiveness of exports.
Example: If the local currency depreciates by 10 %, the price of imported fabric rises by 10 % (in local terms) while the factory’s export price becomes 10 % cheaper for foreign buyers, potentially boosting sales abroad.
- Trade Barriers & Tariffs – Import duties on raw materials and export duties on finished goods affect unit costs and market price.
- Tax Regime – Corporate tax rates, value‑added tax (VAT), and any special tax holidays for foreign investors.
- Incentives for Foreign Direct Investment (FDI) – Grants, subsidised land, training programmes, reduced customs duties or other financial incentives aimed at attracting overseas manufacturers.
3. Contrast with Service‑Sector Location Decisions (Syllabus 4.4 – Brief requirement)
Manufacturing location decisions are driven mainly by raw‑material logistics and distribution efficiency, whereas service‑sector decisions focus on:
- Proximity to customers (e.g., retail, banking, hospitality).
- Availability of a highly skilled labour force (e.g., IT, finance, professional services).
- High‑speed ICT infrastructure and reliable telecommunications.
- Image, prestige and accessibility of the location (city centre, business park, tourist area).
4. Weighting the Factors – Sample Decision‑Making Table
Assign a weight to each factor according to the firm’s strategic priorities, score each potential site (1 = poor, 5 = excellent) and calculate the weighted score.
| Factor |
Weight (%) |
Score (1‑5) |
Weighted Score |
| Proximity to Markets | 20 | 4 | 0.20 × 4 = 0.80 |
| Proximity to Raw Materials | 15 | 3 | 0.15 × 3 = 0.45 |
| Transport Facilities | 10 | 5 | 0.10 × 5 = 0.50 |
| Labour Supply | 15 | 4 | 0.15 × 4 = 0.60 |
| Utilities & Services | 10 | 3 | 0.10 × 3 = 0.30 |
| Government Policies & Incentives | 10 | 2 | 0.10 × 2 = 0.20 |
| Land & Building Costs | 10 | 4 | 0.10 × 4 = 0.40 |
| Infrastructure | 5 | 3 | 0.05 × 3 = 0.15 |
| Environmental & Legal Controls | 3 | 2 | 0.03 × 2 = 0.06 |
| Future Expansion Potential | 2 | 5 | 0.02 × 5 = 0.10 |
| Total Weighted Score |
3.96 |
5. Applying the Factors – Example Scenario
Company: Mid‑size clothing manufacturer.
Potential Sites:
- Site A – Industrial park on the outskirts of a major city. Excellent road & rail links, higher land cost, abundant skilled labour.
- Site B – Rural area close to a large textile mill. Cheap land, lower wages, limited transport infrastructure.
Steps taken by the management team:
- Identify strategic priorities (fast delivery to retailers, low production cost, room for expansion).
- Assign weights to each factor reflecting those priorities (as in the table above).
- Gather data for Site A and Site B and give each a score (1‑5) for every factor.
- Calculate the weighted scores and compare totals.
- The site with the higher total (e.g., Site A = 4.12, Site B = 3.68) is recommended for investment.
6. Decision‑Making Flowchart (Suggested Diagram)
- Identify business priorities.
- List all potential sites.
- Collect data for each factor.
- Assign weights (based on priorities).
- Score each site (1‑5).
- Calculate weighted scores.
- Compare totals and select the optimal location.
- Review the decision periodically (technology, market or legislative changes).
7. Exam‑Style Tips
- Start every answer with a concise definition of the factor.
- Give at least two advantages and two disadvantages for each factor you discuss.
- When evaluating, explain which factor is most important for the specific business and why.
- Use bullet points or a short table – clear, organised presentation gains marks.
- Even if a question asks for “main factors”, briefly mention the country‑level considerations to show full syllabus coverage.
8. Quick Audit – Alignment with Syllabus 0450 (Section 4.4)
| Syllabus requirement |
Present in the notes? |
Comments / gaps |
Suggested tweak |
| Core local factors (10 items) |
✔︎ |
All listed and explained. “Utilities & Services” needed the five sub‑categories. |
Added sub‑bullets for electricity, water, gas, telecoms, waste‑disposal. |
| Country‑level considerations (5 items) |
✔︎ |
Exchange‑rate risk was brief. |
Expanded with impact on import costs and export competitiveness, plus a concrete example. |
| Contrast with service‑sector (brief requirement) |
✔︎ |
Paragraph present but not flagged as a brief requirement. |
Prefixed with “(Syllabus 4.4 – Brief requirement)”. |
| Evaluation / weighting of factors |
✔︎ |
Weighting table included; clear method. |
None needed. |
9. Summary
- Location decisions balance many inter‑related factors: market proximity, raw‑material access, transport, labour, utilities, government policy, land cost, infrastructure, legal controls and expansion potential.
- Country‑level issues (political stability, exchange‑rate risk, trade barriers, tax regime, FDI incentives) can outweigh local factors for multinational manufacturers.
- Weighting each factor according to the firm’s strategic objectives provides a systematic, exam‑friendly method for comparing sites.
- Regular review is essential because market conditions, technology and legislation evolve over time.