Lesson Plan

• Explain product differentiation and why it matters for competitive advantage.
• Identify the three product levels and the seven common dimensions of differentiation.
• Define a Unique Selling Point (USP) and outline the five‑step process for creating one.
• Apply differentiation and USP concepts to a real‑world business example.

• Projector and laptop for presentation
• Whiteboard and markers
• Printed worksheet with the differentiation dimensions table
• Case‑study handouts (product examples)
• Sticky notes for group brainstorming
• Exit‑ticket slips

Begin with a quick visual of a well‑known product and ask students how it stands out from rivals. Review the three levels of a product to connect prior knowledge. Explain that by the end of the lesson they will be able to describe differentiation, list its dimensions, and craft a concise USP.

1. Do‑now (5’) – Think‑pair‑share: name a product and one feature that makes it unique.
2. Mini‑lecture (10’) – Recap product levels and introduce the concept of product differentiation with a pyramid diagram.
3. Group activity (15’) – Using the worksheet, teams analyse a case‑study product and identify which differentiation dimensions it uses.
4. USP development (10’) – Walk through the five‑step USP process; each group drafts a USP for their product.
5. Gallery walk & feedback (10’) – Groups display their USP statements; peers provide brief feedback using a checklist.
6. Summary & quick check (5’) – Teacher summarises key points; a short Kahoot quiz checks understanding.

We revisited product levels, explored the seven differentiation dimensions, and created a clear USP for a chosen product. For the exit ticket, each student writes one sentence summarising their product’s USP. Homework: find a real product, analyse its differentiation strategy, and write a brief USP statement.