Lesson Plan

Resources → Subject Notes → Business → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: choosing a strategy, in a given situation, to develop a global market
Learning Objective/s:
  • Describe the main reasons firms expand internationally and the implications for strategy selection.
  • Compare four entry modes (exporting, licensing/franchising, joint venture/strategic alliance, FDI) and three strategic approaches (standardisation, adaptation, transnational).
  • Apply a decision‑making matrix to evaluate and select the most appropriate international marketing strategy for a given case.
Materials Needed:
  • Projector and laptop for slide deck
  • Printed case study of Company X (Brazil entry)
  • Evaluation matrix worksheet (blank)
  • Whiteboard and markers
  • Sticky notes for exit tickets
 Introduction:
Begin with a rapid‑fire quiz on why companies go international to activate prior knowledge. Highlight a striking statistic about Brazil’s growing middle class to hook interest. Explain that today’s success criteria are: correctly identify key market factors, use the matrix to rank options, and justify a chosen strategy.
Lesson Structure:
  1. Do‑Now (5'): Quick recall quiz on internationalisation motives; teacher checks answers.
  2. Mini‑lecture (10'): Overview of entry modes and strategic approaches with slide examples.
  3. Group activity (15'): Teams analyse the Company X case, complete a SWOT and fill the evaluation matrix worksheet.
  4. Whole‑class discussion (10'): Groups present their matrix scores; class debates the best strategy based on cost, control, speed and risk.
  5. Exit ticket (5'): Individually write the single most important factor influencing their chosen strategy.
Conclusion:
Recap the decision‑making steps and emphasise how the matrix balances control, cost, speed and risk. Collect exit tickets to gauge understanding and assign homework: research a real company’s recent international entry and prepare a one‑page summary using the same matrix.