| Lesson Plan |
| Grade: |
Date: 03/03/2026 |
| Subject: Business |
| Lesson Topic: choosing a strategy, in a given situation, to develop a global market |
Learning Objective/s:
- Describe the main reasons firms expand internationally and the implications for strategy selection.
- Compare four entry modes (exporting, licensing/franchising, joint venture/strategic alliance, FDI) and three strategic approaches (standardisation, adaptation, transnational).
- Apply a decision‑making matrix to evaluate and select the most appropriate international marketing strategy for a given case.
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Materials Needed:
- Projector and laptop for slide deck
- Printed case study of Company X (Brazil entry)
- Evaluation matrix worksheet (blank)
- Whiteboard and markers
- Sticky notes for exit tickets
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Introduction:
Begin with a rapid‑fire quiz on why companies go international to activate prior knowledge. Highlight a striking statistic about Brazil’s growing middle class to hook interest. Explain that today’s success criteria are: correctly identify key market factors, use the matrix to rank options, and justify a chosen strategy.
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Lesson Structure:
- Do‑Now (5'): Quick recall quiz on internationalisation motives; teacher checks answers.
- Mini‑lecture (10'): Overview of entry modes and strategic approaches with slide examples.
- Group activity (15'): Teams analyse the Company X case, complete a SWOT and fill the evaluation matrix worksheet.
- Whole‑class discussion (10'): Groups present their matrix scores; class debates the best strategy based on cost, control, speed and risk.
- Exit ticket (5'): Individually write the single most important factor influencing their chosen strategy.
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Conclusion:
Recap the decision‑making steps and emphasise how the matrix balances control, cost, speed and risk. Collect exit tickets to gauge understanding and assign homework: research a real company’s recent international entry and prepare a one‑page summary using the same matrix.
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