Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: usefulness of data collected using primary research methods
Learning Objective/s:
  • Describe the advantages of primary research data over secondary data.
  • Compare the usefulness of different primary research methods.
  • Apply the primary research process to a business‑decision scenario.
  • Evaluate sample‑size considerations for quantitative primary research.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handout of the primary‑method comparison table
  • Sample questionnaire worksheet
  • Calculators
  • Laptops with spreadsheet software
 Introduction:
Imagine launching a new eco‑friendly product without knowing whether customers actually want it. Students already understand basic market‑research concepts, so we’ll build on that foundation. By the end of the lesson they will be able to explain why primary data is valuable, identify the most suitable method for a given question, and outline the steps to turn data into decisions.
Lesson Structure:
  1. Do‑now (5'): Think‑pair‑share on a product idea and list the information needed to launch it.
  2. Mini‑lecture (10'): Define primary research, highlight its relevance and link to the lesson objective.
  3. Interactive comparison (12'): In groups, analyse the strengths and limitations of each primary method using the handout; create a quick poster.
  4. Sample‑size activity (8'): Calculate the required sample size for a given confidence level and margin of error.
  5. Case‑study application (15'): Work through the six‑step primary‑research process for a provided business scenario and present actionable recommendations.
  6. Check for understanding (5'): Kahoot quiz or exit‑ticket question to confirm key concepts.
Conclusion:
We’ll recap how primary data drives more accurate business decisions and review the six‑step research cycle. For the exit ticket, each student writes one way primary data can improve a decision. Homework: design a brief questionnaire (5‑7 questions) to test customer interest in a new product idea.