Lesson Plan

• Describe the purpose, audience and key techniques of a media text.
• Analyse how visual and auditory techniques contribute to a text’s effectiveness.
• Compare self‑produced and published media using a systematic analytical framework.
• Reflect on personal production choices and propose concrete improvements.

• Projector and screen
• Computer with video editing software (e.g., Adobe Premiere or iMovie)
• Printed handout of the analytical framework
• Sample 60‑second advertisement (digital file)
• Students’ self‑produced video clips (USB or shared drive)
• Comparison worksheet
• Whiteboard and markers

Begin by playing a striking 60‑second advertisement and ask, “What makes this ad persuasive?” Capture quick responses on the board. Link the discussion to prior lessons on audience and purpose, then outline today’s success criteria: students will apply a structured framework to analyse both a professional ad and their own clip.

1. Do‑now (5'): Students write three immediate observations about the ad on sticky notes.
2. Mini‑lecture (10'): Introduce the six‑step analytical framework with examples.
3. Guided whole‑class analysis (15'): Together deconstruct the ad, filling each framework step on the board.
4. Paired analysis (15'): Each pair applies the framework to their own video clip and completes the comparison worksheet.
5. Peer feedback (10'): Pairs exchange worksheets, discuss similarities and differences, and note areas for improvement.
6. Reflection writing (5'): Individually write a short paragraph linking their findings to possible production changes.
7. Exit ticket (5'): One sentence summarising the most valuable insight gained today.

Recap the six‑step framework and highlight common strengths and weaknesses identified across the samples. Collect exit tickets to gauge understanding, and assign homework: students must select another media product (e.g., a music video) and apply the framework, preparing a brief presentation for the next lesson.