Lesson Plan

Resources → Subject Notes → Business → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the need for the marketing strategy to be consistent with the business, the product and the market
Learning Objective/s:
  • Describe why a marketing strategy must align with the overall business strategy, product offering, and target market.
  • Analyse the four Ansoff strategic options and identify the specific consistency checks required for each.
  • Apply the six‑step alignment process to develop a coherent marketing mix.
  • Evaluate common pitfalls of mis‑alignment and propose corrective actions.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handouts of the Ansoff matrix table
  • Case‑study worksheets
  • Sticky notes for group activity
  • Laptop with internet access
 Introduction:
Begin with a quick poll: “What happens when a company’s advertising promises more than the product can deliver?” Connect this to students’ prior knowledge of brand promises and set the success criteria – students will be able to explain alignment, compare strategic options, and design a consistent marketing plan.
Lesson Structure:
  1. Do‑now (5’) – Students write examples of mis‑aligned marketing on sticky notes and share briefly.
  2. Mini‑lecture (10’) – Review the concept of alignment and introduce the Ansoff matrix.
  3. Guided analysis (15’) – In pairs, examine one strategic option, identify required consistency checks, and complete a worksheet.
  4. Whole‑class debrief (10’) – Groups present findings; teacher highlights key points.
  5. Alignment activity (15’) – Teams follow the six‑step process to create a brief marketing mix for a given product scenario.
  6. Check for understanding (5’) – Quick Kahoot quiz on alignment principles.
  7. Summary & exit ticket (5’) – Students write one actionable tip to ensure consistency in future marketing plans.
Conclusion:
Recap the importance of aligning marketing with business, product, and market, and the six‑step process practiced today. For the exit ticket, each student shares their top tip for maintaining consistency. Homework: read a real‑world case study, evaluate its marketing‑business alignment, and prepare a short paragraph for the next lesson.