Lesson Plan

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Lesson Plan
Grade: Year 12 Date: 17/01/2026
Subject: Business
Lesson Topic: the difference between goods and services
Learning Objective/s:
  • Describe the key differences between goods and services (tangibility, production/consumption, perishability, ownership).
  • Explain how these differences influence each element of the marketing mix.
  • Analyse a real‑world example to identify whether an offering is a good or a service.
  • Evaluate appropriate promotional strategies for goods versus services.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Handout with comparison table
  • Sample smartphone (good) and data‑plan brochure (service)
  • Sticky notes for group activity
  • Laptop for teacher
 Introduction:
Begin with a quick poll: raise your hand if you own a smartphone and if you have a mobile data plan.
Highlight that one is a tangible good and the other an intangible service, linking to prior knowledge of product types.
Explain that by the end of the lesson students will be able to differentiate goods from services and apply this understanding to marketing decisions.
Lesson Structure:
  1. Do‑now (5’) – Students complete a quick checklist classifying everyday items as goods or services.
  2. Mini‑lecture (10’) – Present definitions and core differences using the provided table.
  3. Guided analysis (10’) – Compare a smartphone vs. a mobile data plan and fill a Venn diagram on the board.
  4. Group activity (15’) – Teams create a brief marketing‑mix plan for a chosen good and a service, focusing on product, price, place, promotion.
  5. Whole‑class debrief (10’) – Groups share insights; teacher highlights how the differences shape marketing decisions.
  6. Exit ticket (5’) – Write one way intangibility influences promotional strategy.
Conclusion:
Recap the main distinctions between goods and services and their impact on the marketing mix.
Collect exit tickets where each student states a promotional tactic suited to services.
Assign homework: find a local business, classify its primary offering as a good or a service, and justify the classification.