Lesson Plan

• Describe the core digital promotion channels and their primary functions.
• Explain the strategic advantages of digital promotion over traditional media.
• Analyse emerging trends such as short‑form video, shoppable posts, and zero‑party data.
• Apply a step‑by‑step process to plan and evaluate a digital promotion campaign.

• Projector or interactive whiteboard
• Laptop with internet access
• Printed handout summarising digital promotion channels
• Sample social‑media ad examples (print or digital)
• KPI tracking worksheet
• Google Slides/PowerPoint template for a content calendar

Begin with a quick poll: which social‑media platform do you use most for discovering new brands? Discuss how digital channels have reshaped the way businesses reach customers, linking to previous lessons on the marketing mix. Explain that today’s success criteria are to identify key digital channels, compare their advantages to traditional media, and outline a basic digital promotion plan.

1. Do‑now (5’) – Students complete the platform poll and share a recent ad they noticed.
2. Mini‑lecture (10’) – Overview of core digital promotion channels and strategic advantages, using slides and real‑world examples.
3. Comparative analysis activity (10’) – In pairs, fill a Venn diagram comparing traditional vs digital promotion.
4. Emerging trends discussion (8’) – Showcase short‑form video, shoppable posts, zero‑party data; students brainstorm implications.
5. Planning workshop (12’) – Groups work through the 8‑step digital promotion process, creating a simple content calendar on the worksheet.
6. KPI set‑up demonstration (5’) – Teacher models creating UTM parameters and conversion pixels.
7. Reflection & exit ticket (5’) – Students write one actionable insight and a lingering question on a sticky note.

Recap how digital promotion provides precise targeting, real‑time measurement, and two‑way engagement compared with traditional media. Collect exit tickets where each student states the most valuable step in planning a digital campaign. For homework, ask learners to draft a brief digital promotion brief for a product of their choice, incorporating at least two of the emerging trends discussed.