Lesson Plan

• Describe the key differences between primary and secondary research.
• Compare the advantages and limitations of each method.
• Analyse which research approach best fits a given business objective.
• Design a simple plan that selects appropriate primary or secondary techniques.
• Evaluate the reliability and relevance of data sources.

• Projector and screen
• Whiteboard and markers
• Printed handouts with comparison tables
• Sample survey questionnaire
• Internet access for secondary‑data search
• Sticky notes for group activity

Start with a quick poll: “When launching a new product, where would you look for information?” Connect to students’ experience with surveys and online searches. Explain that by the end of the lesson they will be able to distinguish primary from secondary research, list their main features, and justify the choice of method for a business problem.

1. Do‑now (5’) – Students answer the poll on the board and share ideas.
2. Mini‑lecture (10’) – Define primary and secondary research; display the comparison table.
3. Group activity (15’) – Teams analyse a case scenario, decide which data are needed, and list possible sources.
4. Guided practice (10’) – Using handouts, compare advantages/limitations; teacher checks understanding with quick Q&A.
5. Decision‑flowchart exercise (10’) – Students complete a flowchart to choose the appropriate method based on budget, time, and specificity.
6. Whole‑class debrief (5’) – Groups present their choices; teacher summarises key take‑aways.

Recap that primary research offers current, specific data at higher cost, while secondary research provides quick background information. For the exit ticket, each student writes one situation where primary research is essential and one where secondary research suffices. Homework: design a brief research plan for a product idea, indicating which methods will be used and why.