Lesson Plan

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Lesson Plan
Grade: Date: 25/02/2026
Subject: Business
Lesson Topic: whether a business in a given situation should use pan-global marketing or maintain local differences
Learning Objective/s:
  • Describe key differences between pan‑global and local (multi‑domestic) marketing strategies.
  • Evaluate market, product, cost, strategic and regulatory factors to decide which approach fits a given international context.
  • Apply a step‑by‑step decision framework to a case study and justify the recommended strategy.
Materials Needed:
  • Projector and screen for presentation
  • Printed handouts of the comparison table and decision‑making framework
  • Case‑study worksheets (e.g., smartwatch scenario)
  • Whiteboard and markers
  • Laptop with internet access for research examples
 Introduction:
Begin with a quick poll: Which global brands do you see unchanged across countries? Review students’ prior knowledge of standardised versus adapted marketing. Explain that by the end of the lesson they will be able to determine which approach a business should adopt and articulate their reasoning.
Lesson Structure:
  1. Do‑now (5’) – Students list examples of global brands and discuss observed differences.
  2. Mini‑lecture (10’) – Present key concepts of pan‑global and local marketing with the comparison table.
  3. Guided analysis (15’) – Walk through the decision‑making framework using the smartwatch example; teacher models each step.
  4. Group activity (20’) – Teams evaluate a new product for a chosen market, fill out the framework worksheet, and decide on a strategy.
  5. Whole‑class debrief (10’) – Groups share recommendations; teacher highlights correct application of factors.
  6. Check for understanding (5’) – Quick exit ticket: state one factor that would push a business toward a local approach.
  7. Homework – Write a short report applying the framework to a different product.
Conclusion:
Summarise how the five key factors guide the choice between pan‑global and local strategies. Collect exit tickets to gauge understanding, and assign the homework report for further practice.