Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the benefits and limitations of marketing planning
Learning Objective/s:
  • Describe the key benefits of a systematic marketing plan for business performance.
  • Explain the main limitations and risks associated with marketing planning.
  • Analyse a simple marketing plan to identify where flexibility and resource constraints may arise.
  • Apply practical tips to improve the effectiveness of a marketing plan in a case‑study scenario.
Materials Needed:
  • Projector and screen
  • PowerPoint slide deck summarising the planning process
  • Printed handout of the benefits/limitations table
  • Case‑study worksheets (small‑business scenario)
  • Whiteboard and markers
  • Sticky notes for quick idea generation
 Introduction:

Begin with a quick poll: “What do you think happens when a company launches a product without a plan?” Capture a few responses, then link to prior knowledge of the marketing mix. Explain that today’s success criteria are to identify at least three benefits and three limitations of marketing planning and to suggest one way to make a plan more flexible.
Lesson Structure:
  1. Do‑Now (5') – Students list on sticky notes perceived benefits and drawbacks of marketing planning; share on board.
  2. Mini‑lecture (10') – Present the seven‑stage planning process and the compiled benefits/limitations table (slides).
  3. Guided Analysis (12') – In pairs, use the handout to match each stage of the process with a specific benefit and a potential limitation; discuss findings.
  4. Case‑Study Activity (15') – Groups receive a brief business scenario; they draft a concise marketing plan outline, highlighting where flexibility is built in and what risks they must monitor.
  5. Check for Understanding (5') – Quick “exit quiz” (Kahoot or show of hands) on key concepts.
  6. Wrap‑Up (3') – Teacher summarises practical tips for effective planning.
Conclusion:

Recap the dual nature of marketing planning – its power to align resources and its potential rigidity. Ask students to write one “flexibility action” they would add to any plan as an exit ticket. For homework, assign a short reflective paragraph on how a real company they know could improve its marketing plan using the tips discussed.