Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the 4Ps: Product, Price, Promotion and Place (distribution channels)
Learning Objective/s:
  • Describe each of the 4Ps and their role in the marketing mix.
  • Analyse how product, price, promotion and place decisions interact to meet customer needs and business goals.
  • Apply the 4Ps framework to a real‑world product case study, justifying strategic choices.
  • Evaluate the impact of distribution channel design on market coverage and cost efficiency.
Materials Needed:
  • Projector and screen
  • PowerPoint presentation on the 4Ps
  • Printed case‑study worksheets
  • Whiteboard and markers
  • Sticky notes for group brainstorming
  • Laptop for teacher
 Introduction:
Begin with a quick poll: which everyday product would you be unlikely to buy without seeing an advertisement? Use responses to highlight how product features, price, promotion and place shape buying decisions. Review prior knowledge of basic marketing terms, then outline that today students will master the 4Ps framework and be able to apply it to a case study. Success will be demonstrated through a group presentation and a short exit ticket.
Lesson Structure:
  1. Do‑now (5') – Students write three marketing elements they recall on sticky notes; teacher clusters them into the 4Ps.
  2. Direct instruction (15') – PowerPoint overview of each P with examples; emphasize key decisions and strategic considerations.
  3. Guided practice (10') – Whole‑class analysis of the summary table; teacher asks probing questions linking decisions to business objectives.
  4. Case‑study activity (20') – Small groups receive a product worksheet; they decide on product features, pricing strategy, promotion mix, and distribution channel, recording justification.
  5. Group presentations (10') – Each group presents their 4P plan; peers give feedback using a checklist.
  6. Check for understanding (5') – Exit ticket: write one way changing one of the Ps could affect the other three.
Conclusion:
Summarise how the 4Ps must be coordinated for a coherent marketing strategy and revisit the key decisions discussed. Collect exit tickets to gauge understanding and assign homework: research a brand’s current 4P mix and prepare a brief report. End with a reminder of next lesson’s focus on segmentation and targeting.