Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the changing role of Information Technology (IT) and Artificial Intelligence (AI) in marketing
Learning Objective/s:
  • Describe the evolution of IT to AI in marketing and its impact on the 4 Ps.
  • Explain how AI tools (machine learning, NLP, computer vision) enhance market research, segmentation, and personalisation.
  • Evaluate ethical and legal considerations of AI‑driven marketing.
  • Apply predictive analytics and dynamic pricing concepts to a case scenario.
  • Predict future AI trends and their implications for marketing strategy.
Materials Needed:
  • Projector or interactive whiteboard
  • Slide deck summarising IT/AI evolution
  • Case‑study handout with marketing‑mix scenario
  • Laptop with internet access for AI tool demos
  • Worksheets for segmentation activity
  • Access to online AI demo platforms (e.g., Google Cloud AutoML)
 Introduction:
Begin with a short video clip showing a brand’s AI‑powered ad campaign to capture interest. Ask students what technologies they think powered the personalisation they just saw, linking to prior knowledge of digital marketing tools. Explain that today they will explore how IT has evolved into AI and identify the success criteria: describing the evolution, analysing AI’s impact on the marketing mix, and evaluating ethical issues.
Lesson Structure:
  1. Do‑now (5’) – quick quiz on traditional digital marketing tools (Kahoot) to check prior knowledge.
  2. Mini‑lecture (10’) – timeline of IT to AI evolution using slides.
  3. Interactive demonstration (10’) – showcase an AI chatbot and a recommendation engine; students note differences from earlier tools.
  4. Group activity (15’) – teams use a case handout to map AI‑enhanced changes onto the 4 Ps and present their findings.
  5. Ethical debate (10’) – each group discusses a data‑privacy/bias scenario and shares key points.
  6. Summary & check (5’) – teacher recaps key concepts and asks an exit‑ticket question via Padlet.
Conclusion:
Review how AI reshapes each element of the marketing mix and the importance of ethical practice. Students submit an exit ticket answering: “Which AI application will most transform marketing in the next five years and why?” For homework, they research a real‑world example of generative AI in marketing and prepare a short summary.