Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the objectives and usefulness of different promotion methods
Learning Objective/s:
  • Describe the primary objectives of each promotion method in the promotion mix.
  • Compare the advantages and limitations of advertising, sales promotion, PR, personal selling, direct marketing, and digital/social media.
  • Apply selection criteria (target audience, product life‑cycle, budget, competition) to choose appropriate promotion methods for a given marketing objective.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handout of the promotion‑mix table
  • Smartphone promotion case‑study worksheet
  • Internet access for digital campaign examples
  • Sticky notes for group activity
 Introduction:
Imagine launching a new smartphone and needing to decide how to get customers talking about it. Students should already know the four Ps of marketing and basic branding concepts. By the end of the lesson they will be able to match promotion objectives with the most suitable methods and justify their choices.
Lesson Structure:
  1. Do‑now (5'): Quick brainstorm of recent promotion methods students have noticed.
  2. Mini‑lecture (10'): Overview of the six promotion methods and their primary objectives (projected table).
  3. Guided analysis (15'): Pairs work on the smartphone case study, identify objectives and select appropriate methods on the worksheet.
  4. Group discussion (10'): Pairs share choices; class debates advantages and limitations.
  5. Interactive digital demo (10'): Examine a real social‑media campaign, discuss targeting and metrics.
  6. Check for understanding (5'): Exit ticket – write one marketing objective and the best promotion method to achieve it.
Conclusion:
We recap how each promotion method aligns with specific objectives and the factors influencing selection. Students submit their exit tickets, reinforcing the match‑up skill. For homework, each student creates a brief promotion‑mix plan for a product of their choice, citing objectives, methods, and a simple budget allocation.