Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the factors influencing the method of entry into international markets
Learning Objective/s:
  • Describe the key external and internal factors that influence the choice of entry mode.
  • Analyse how political, economic, cultural and competitive conditions affect entry decisions.
  • Compare the advantages and disadvantages of common entry modes.
  • Apply a decision‑making framework to a case scenario and recommend a suitable entry mode.
Materials Needed:
  • Projector and screen
  • PowerPoint slides summarising key factors and entry modes
  • Printed case‑study handout (UK electronics firm entering Brazil)
  • Worksheet with decision‑matrix template
  • Whiteboard and markers
  • Exit‑ticket slips
 Introduction:
Begin with a quick poll: “Which foreign market would you like your favourite brand to enter and why?” Connect this to students’ prior knowledge of export vs. local sales. Explain that today they will learn how businesses evaluate multiple factors to choose the most appropriate entry method, and they will be able to justify a recommendation by the end of the lesson.
Lesson Structure:
  1. Do‑now (5’) – short quiz on common entry modes (indirect export, JV, wholly‑owned subsidiary, etc.).
  2. Mini‑lecture (10’) – present the nine key factors (political‑legal, economic, cultural, competition, resources, risk tolerance, control, speed, regulatory limits) with real‑world examples.
  3. Group activity (15’) – students work in fours on the case handout, filling the decision‑matrix worksheet to assess each factor.
  4. Whole‑class discussion (10’) – each group shares its top‑rated entry mode and explains the reasoning; teacher highlights any misconceptions.
  5. Exit ticket (5’) – write the single factor they consider most critical when selecting an entry mode and why.
Conclusion:
Recap the systematic approach: assess external conditions, match them with internal capabilities, then select the entry mode that balances risk and control. Collect exit tickets as a quick retrieval check. For homework, ask students to research a real multinational’s recent market entry and write a brief justification using the factors discussed.