Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the objectives and usefulness of different channels of distribution
Learning Objective/s:
  • Describe the primary objectives of distribution channels.
  • Compare direct, intensive, selective, and exclusive channels in terms of advantages and disadvantages.
  • Analyse how product type, target market, and company resources influence channel choice.
  • Evaluate channel performance using key indicators such as cost, coverage, and customer satisfaction.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handouts of channel comparison table
  • Case study worksheets
  • Sticky notes for group activity
  • Laptop with internet access for video demo
 Introduction:
Begin with a quick poll: “Where did you buy your last smartphone?” This connects students’ recent experiences to the concept of distribution. Explain that today they will identify why firms choose particular channels and how those choices support business goals.
Lesson Structure:
  1. Do‑now (5’) – Students list three recent purchases and note the purchase channel; brief sharing.
  2. Mini‑lecture (10’) – Review distribution objectives and introduce channel types with a visual diagram.
  3. Group activity (15’) – Teams receive a case worksheet and decide the most suitable channel for a given product, justifying using objectives and influencing factors.
  4. Whole‑class debrief (10’) – Groups present; teacher highlights advantages/disadvantages and links to KPI evaluation.
  5. KPI matching game (10’) – Students match performance indicators to channel types using sticky notes.
  6. Summary quiz (5’) – Quick Kahoot/exit poll to check understanding.
Conclusion:
Recap the key reasons firms select specific distribution channels and how effectiveness is measured. Ask students to write one takeaway on a sticky note as an exit ticket. For homework, analyse the distribution strategy of a brand of their choice and prepare a brief report.