Lesson Plan

• Describe how ethical principles influence the formulation of business objectives.
• Explain the role of CSR, stakeholder theory, and sustainability in shaping business strategies.
• Apply a step‑by‑step process to embed ethical targets into a balanced scorecard.
• Analyse real‑world examples of ethical objectives and evaluate potential challenges.

• Projector and laptop for presentation
• Whiteboard and markers
• Printed case‑study handouts (e.g., Unilever, Patagonia)
• Worksheet for ethical objective‑setting activity
• Internet access for short video clip

Begin with a quick poll: “Which brands do you trust and why?” Connect this to students’ existing knowledge of profit‑oriented objectives and highlight that today they will explore how ethics reshapes those goals. Explain that by the end of the lesson they will be able to identify ethical influences and set measurable ethical targets.

1. Do‑now (5'): Students list three companies they consider ethical and share one reason for each.
2. Mini‑lecture (10'): Overview of CSR, stakeholder theory, integrity, and sustainability and their impact on objectives.
3. Case‑study analysis (15'): In small groups, examine the provided table of ethical considerations and identify how each changes a business objective.
4. Guided activity (15'): Using the 5‑step integration process, groups create measurable ethical targets for a fictional company on a worksheet.
5. Group presentations (10'): Each group presents its targets; class provides feedback on feasibility and alignment.
6. Exit ticket (5'): Write one specific way ethics could alter a business objective for a company of your choice.

Recap that ethics redefines success metrics and must be embedded as measurable targets within business planning. Collect exit tickets to gauge understanding, and assign homework: research a local business’s CSR report and write a brief reflection on how its ethical objectives influence its overall strategy.