Lesson Plan

• Describe the main purposes of business activity, including profit, growth, employment, innovation and social responsibility.
• Explain how different stakeholder groups shape a business’s purpose.
• Compare profit‑oriented, non‑profit and social enterprises in terms of purpose and outcomes.
• Analyse how a defined purpose influences strategic choices such as market positioning and resource allocation.
• Evaluate the role of purpose in decision‑making and sustainability.

• Projector and laptop for slides
• Whiteboard and markers
• Printed stakeholder‑purpose handout
• Case‑study worksheets (profit‑oriented vs social enterprise)
• Diagram template of business purpose
• Kahoot/exit‑ticket cards

Begin with a quick poll: “Why do you think businesses exist?” Capture a few ideas on the board, linking them to students’ everyday experiences. Review prior knowledge of profit and ask learners to predict other possible purposes. State the success criteria: students will be able to identify multiple purposes, link them to stakeholder interests, and explain strategic implications.

1. Do‑Now (5’) – Students list reasons businesses exist, then share in pairs. Teacher collects key ideas.
2. Mini‑lecture & Diagram (10’) – Present the five core purposes with a central flowchart; highlight stakeholder perspectives.
3. Stakeholder Activity (15’) – In groups, students complete a purpose‑impact chart using the provided stakeholder table; brief class debrief.
4. Case‑Study Comparison (15’) – Analyse a profit‑oriented firm vs a social enterprise; discuss how purpose drives strategy (positioning, innovation, growth).
5. Consolidation Quiz (5’) – Kahoot/exit ticket where each student names one purpose and a related strategic decision.

Recap the multiple purposes of business activity and how they connect to stakeholder expectations and strategic choices. Students complete an exit ticket summarising one purpose and its impact on a real‑world business. For homework, each learner selects a local business and writes a brief paragraph describing its primary purpose and evidence of that purpose in its operations.