Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: demographic changes at local, national and global level
Learning Objective/s:
  • Describe the key demographic variables (age, gender, ethnicity, migration, etc.) and differentiate their patterns at local, national and global levels.
  • Explain how demographic trends shape business strategy, including market segmentation, product development, location decisions and human‑resource planning.
  • Analyse case‑study data to identify opportunities and threats created by specific demographic changes.
  • Apply the population growth‑rate formula to calculate demographic change and infer its impact on market size and labour supply.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed worksheets with demographic tables and growth‑rate formula
  • Age‑pyramid diagrams (e.g., Japan vs. Nigeria)
  • Case‑study handouts (retailer in shrinking town; tech firm targeting Africa)
  • Calculators
  • Sticky notes for the 4 Ps activity
 Introduction:
Begin with a headline about the rapidly ageing population in the UK and ask students how this might affect the products they buy. Link the discussion to prior knowledge of market segmentation. State that by the end of the lesson they will be able to identify demographic trends and predict their business implications, which will be checked through a short exit ticket.
Lesson Structure:
  1. Do‑now (5') – quick quiz on demographic terminology (age structure, dependency ratio, migration).
  2. Mini‑lecture (10') – present key concepts and the growth‑rate formula using the projector; illustrate with a simple example.
  3. Group analysis (15') – students examine local, national and global tables, fill a worksheet identifying business implications for each level.
  4. Case‑study discussion (10') – in pairs, analyse the retailer and tech‑firm cases; each pair shares one opportunity and one threat.
  5. Synthesis activity (5') – map the identified implications onto the 4 Ps (Product, Price, Place, Promotion) using sticky notes on the board.
  6. Check for understanding (5') – exit‑ticket question: “Name one demographic trend and a specific strategic response a business could adopt.”
Conclusion:
Recap how demographic data at different scales inform strategic choices and highlight the link between the growth‑rate calculation and market forecasting. Collect the exit tickets to gauge understanding, and assign homework: research a recent local demographic statistic and write a brief paragraph outlining a potential business opportunity it creates.