Lesson Plan

Resources → Subject Notes → Business → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: how markets may differ: consumer and industrial markets; local, national and international markets
Learning Objective/s:
  • Describe the key differences between consumer and industrial (B2B) markets.
  • Compare the characteristics of local, national and international market scopes.
  • Explain how market type and geographic scope influence the marketing mix.
  • Analyse a real‑world example to determine appropriate marketing strategies for different market combinations.
Materials Needed:
  • Projector and screen
  • PowerPoint slides summarising tables and diagrams
  • Printed comparison worksheets for groups
  • Markers and flip‑chart paper
  • Sticky notes for exit tickets
 Introduction:

Begin with a quick poll: “Where do you buy most of the things you use daily – online, local shop, or a big retailer?” This activates prior knowledge of consumer purchasing contexts. Explain that today we will explore how markets differ by type and geography, and by the end of the lesson students will be able to identify the appropriate marketing mix for each scenario.
Lesson Structure:
  1. Do‑now (5'): Students complete a short KWL chart on what they know about consumer vs industrial markets.
  2. Mini‑lecture (10'): Present key differences using the comparison table; highlight DMU and purchase motives.
  3. Group activity (12'): In pairs, analyse a provided case (fashion retailer vs industrial equipment) and fill a worksheet matching market type to geographic scope.
  4. Whole‑class debrief (8'): Groups share findings; teacher clarifies misconceptions and links to marketing mix adjustments.
  5. Geographic scope exploration (10'): Show the local‑national‑international table, discuss examples, and create a flowchart on the board.
  6. Check for understanding (5'): Quick quiz via Kahoot or hand‑out to test identification of market characteristics.
  7. Plenary (5'): Summarise key points and set the exit ticket question.
Conclusion:

Recap the main distinctions between consumer/industrial markets and the three geographic scopes, emphasizing how each combination shapes the marketing mix. Students complete an exit ticket stating one strategic change they would make when moving from a national to an international market. Assign homework: write a brief paragraph applying the concepts to a product of their choice.