Lesson Plan

• Describe the internal and external factors that influence a business’s choice of location.
• Explain how a weighted scoring model can be used to compare alternative sites.
• Analyse the reasons for relocation and evaluate associated costs and risks.
• Apply a step‑by‑step process to plan a business relocation using a checklist.

• Projector and screen
• Whiteboard and markers
• Printed handouts: factor checklist & scoring template
• Case‑study worksheet
• Calculator or spreadsheet software
• Sticky notes and flip‑chart paper

Start with a quick poll: “Where do you think the most successful retailers locate their stores and why?” Connect this to the previous lesson on market segmentation to remind students that customer proximity matters. Explain that today they will identify key location factors, use a scoring model, and outline a relocation plan. Success will be shown by their ability to justify a site choice using the checklist.

1. Do‑Now (5') – Students list three reasons why location matters; teacher records responses.
2. Mini‑lecture (10') – Present internal and external factors with slides and real‑world examples.
3. Guided activity (12') – Pairs use a weighted scoring template to evaluate two sample sites.
4. Whole‑class discussion (8') – Groups share scores and discuss why one site scores higher.
5. Relocation case study (10') – Analyse a brief scenario, identify triggers for relocation and list potential costs/risks.
6. Planning task (10') – Teams draft a concise 5‑step relocation process using the checklist.
7. Exit ticket (5') – Write one key factor that would most influence their own business location decision.

Recap the main internal and external factors and how the scoring model guides decision‑making. Collect exit tickets to gauge understanding and assign a short homework: research a local business and complete the location‑decision checklist for a potential new site.