Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the link between marketing objectives and corporate objectives
Learning Objective/s:
  • Describe the difference between corporate objectives and marketing objectives.
  • Explain how marketing objectives support specific corporate goals.
  • Analyse a set of objectives to identify appropriate key performance indicators (KPIs).
  • Apply a step‑by‑step process to align marketing objectives with corporate objectives.
  • Evaluate the effectiveness of aligned objectives using performance data.
Materials Needed:
  • Projector or interactive whiteboard
  • Slide deck summarising objectives and KPIs
  • Handout with a corporate‑vs‑marketing objectives table
  • Markers and flip chart for group activity
  • Sample KPI data sheets
  • Sticky notes for brainstorming
 Introduction:
Begin with a quick poll: “What do you think drives a business’s long‑term success?” Connect responses to the role of marketing. Explain that today’s success criteria are to match marketing objectives to corporate goals and justify the link with appropriate KPIs.
Lesson Structure:
  1. Do‑Now (5’) – Students list corporate objectives they recall from previous lessons.
  2. Mini‑lecture (10’) – Define corporate vs. marketing objectives and illustrate alignment using the provided table.
  3. Guided analysis (15’) – In pairs, examine a case handout and identify which marketing objectives support each corporate goal; record suitable KPIs.
  4. Whole‑class debrief (10’) – Groups share findings; teacher clarifies misconceptions.
  5. Alignment activity (10’) – Teams create a flowchart linking a new marketing objective to a corporate objective using sticky notes.
  6. Check for understanding (5’) – Quick exit‑ticket quiz with three true/false statements.
Conclusion:
Summarise how aligned objectives create organisational coherence and enable performance monitoring. Collect exit tickets where each student states one way they will ensure alignment in future plans. For homework, ask students to draft a short marketing objective that supports a chosen corporate goal and include a measurable KPI.