Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: why and how a business might grow internally (organic growth)
Learning Objective/s:
  • Describe the key reasons a business may choose organic growth.
  • Explain the four internal growth strategies: market penetration, market development, product development, and related diversification.
  • Apply the seven‑step planning process to design an organic growth plan for a case study.
  • Analyse performance indicators to monitor the success of organic growth initiatives.
Materials Needed:
  • Projector and laptop for slides
  • Whiteboard and markers
  • Printed handout summarising the four growth strategies
  • Case‑study worksheet (coffee‑shop chain)
  • Sticky notes for group brainstorming
  • Exit‑ticket slips
 Introduction:
Begin with a quick poll: “Name a brand you’ve seen expand without buying another company.” Connect these examples to prior lessons on business growth. Explain that today’s success criteria are to identify why firms choose organic growth, outline the four strategies, and create a simple growth plan.
Lesson Structure:
  1. Do‑Now (5’): Students list examples of organic growth on sticky notes and place them on the board.
  2. Mini‑lecture (10’): Present reasons for organic growth and the four internal strategies, using the handout and projector.
  3. Case‑Study Activity (15’): In groups, students use the worksheet to apply the seven‑step planning process to the coffee‑shop chain example.
  4. Whole‑class Debrief (10’): Groups share their plans; teacher highlights common strengths and gaps.
  5. Comparison Chart (5’): Quick fill‑in of a table contrasting internal vs. external growth.
  6. Exit Ticket (5’): Each student writes one key takeaway and one question they still have.
Conclusion:
Recap the four internal growth strategies and the planning steps, linking back to the examples generated at the start. Collect exit tickets as a retrieval check. For homework, ask students to research a local business that has grown organically and write a brief report outlining the strategy used and its outcomes.