Lesson Plan

• Describe the four key concepts (Language, Representation, Industry, Audience) and their core terminology.
• Analyse a short media text using each concept to identify codes, representations, industrial context, and audience decoding.
• Evaluate how industrial constraints and audience responses shape the meaning and impact of a text.
• Compare peer analyses to recognise differing interpretations and justify your own reading.
• Apply a structured analytical framework to produce a concise written analysis.

• Projector and screen
• Handout containing a 30‑second TV advertisement
• Analysis worksheet (four‑concept grid)
• Whiteboard and markers
• Laptops/tablets for quick research
• Sample industry data sheet and audience survey excerpts
• Pens and sticky notes

Begin by showing a popular TV ad and ask students what makes it memorable. Connect this to their prior experience of analysing media for meaning. Explain that today they will master a four‑concept framework and will be assessed on their ability to apply it to any media text.

1. Do‑now (5'): Think‑pair‑share on a favourite ad and list the elements that stand out.
2. Mini‑lecture (15'): Introduce the four key concepts with brief examples and terminology.
3. Guided analysis (20'): Whole class deconstructs the handout ad using the worksheet; teacher models each concept.
4. Group comparison (10'): Students compare their grids in small groups, discuss similarities/differences and justify interpretations.
5. Industry & audience mapping (10'): Quick investigation of the ad’s production background and target audience; link findings to earlier analysis.

Recap the four concepts and how they interrelate, then ask each student to write one key insight on a sticky note as an exit ticket. For homework, students will select a different media text and complete the same four‑concept analysis independently.