Lesson Plan

• Describe the role of international trading links in shaping business strategy.
• Explain the main benefits and risks associated with global trade.
• Analyse how different entry modes influence decision‑making.
• Evaluate the impact of exchange‑rate fluctuations and trade barriers on pricing and supply‑chain choices.
• Apply a structured approach to select an appropriate international entry strategy for a case study.

• Projector and screen
• Whiteboard and markers
• Printed handouts of the entry‑mode table and EcoTech case study
• Worksheets for SWOT analysis and currency‑risk simulation
• Internet access for research on recent free‑trade agreements
• Calculator

Begin with a quick poll: “What international market do you think UK businesses are most eager to enter and why?” This activates prior knowledge of trade concepts. Briefly recap key terms (globalisation, trade links, external influences). Explain that today’s success criteria are to identify benefits/risks of international trade and to justify a chosen entry mode.

1. Do‑now (5') – short quiz on international trade terminology to check recall.
2. Mini‑lecture (10') – presentation of benefits, risks, and external influences using slide visuals.
3. Group activity (15') – each group examines the entry‑mode table and matches a business scenario to the most suitable mode, justifying their choice.
4. Case‑study discussion (10') – analyse the EcoTech Ltd. example, highlighting decisions on product adaptation, pricing, and supply‑chain.
5. SWOT & currency‑risk simulation (15') – pairs complete a worksheet assessing a UK firm’s export to an emerging market and calculate profit impact of a 5% exchange‑rate shift.
6. Plenary (5') – recap key points; exit ticket: write one benefit and one risk of international trading links.

Summarise how international trading links can drive growth but also introduce strategic challenges. Collect exit tickets to gauge understanding and assign homework: research a recent free‑trade agreement and write a brief analysis of its potential impact on a chosen UK company.