Lesson Plan

• Identify key factors that cause demand to increase or decrease for a product.
• Explain how supply determinants affect the quantity a business is willing to sell.
• Analyse how shifts in demand and supply influence market equilibrium price and quantity.
• Apply the concepts to business decisions such as pricing, production planning, and market entry.

• Projector and screen
• Whiteboard and markers
• Printed worksheets with demand‑supply tables
• Case‑study handout (e.g., income change scenario)
• Calculators
• Sticky notes for group responses

Start with a quick scenario: a popular sneaker brand launches a new model and sales skyrocket. Review students’ prior knowledge of basic demand and supply curves, then explain that today they will uncover why those curves move. By the end of the lesson they will be able to identify the main demand and supply drivers and predict their impact on market equilibrium.

1. Do‑now (5') – short quiz on definitions of demand, supply, and equilibrium.
2. Mini‑lecture (10') – present and illustrate the six demand‑side factors with real‑world examples.
3. Group activity (10') – students use sticky notes to plot a demand shift (e.g., rise in consumer income) on a large diagram.
4. Mini‑lecture (10') – introduce the six supply‑side factors and show how each shifts the supply curve.
5. Worksheet simulation (15') – in pairs, learners complete a worksheet calculating the new equilibrium after simultaneous demand and supply changes.
6. Check for understanding (5') – exit ticket: write one demand factor and one supply factor and describe their combined effect on price and quantity.

Recap the key demand and supply determinants and how they move the curves and equilibrium. Collect the exit tickets to gauge understanding and clarify any lingering misconceptions. For homework, ask students to select a recent product launch and identify at least two demand and two supply factors that have affected its market position.