Lesson Plan

• Identify the seven major pricing methods and their key characteristics.
• Explain the specific business objectives each method seeks to achieve.
• Evaluate the suitability of each method for different market situations.
• Apply pricing formulas (e.g., cost‑plus, penetration) to calculate sample prices.
• Compare and contrast hybrid pricing strategies.

• Projector and screen
• PowerPoint slides summarising each pricing method
• Printed handout with the comparison table
• Case‑study worksheets for group work
• Calculators
• Whiteboard and markers

Start with a quick poll: “If you could set the price of your favourite product, what would you consider first?” Connect this to students’ prior knowledge of the marketing mix and explain that today they will discover how different pricing choices drive specific business goals. Success will be measured by their ability to match methods to objectives and perform basic price calculations.

1. Do‑now (5'): Quick quiz on the four Ps to activate prior knowledge.
2. Mini‑lecture (10'): Introduce each pricing method, objectives and typical usefulness using slides.
3. Group activity (15'): Analyse a case study, select the most appropriate pricing method, and justify the choice in writing.
4. Whole‑class debrief (10'): Groups present; teacher highlights advantages, disadvantages and potential hybrids.
5. Guided practice (10'): Students calculate sample prices using cost‑plus and penetration formulas.
6. Exit ticket (5'): Write one scenario where dynamic pricing could backfire and suggest a mitigation.

Summarise the link between pricing objectives and business strategy, reminding students that pricing is the revenue‑generating element of the mix. Collect exit tickets to check understanding, and assign homework: research a real company’s pricing strategy and prepare a brief report on its effectiveness.