Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the role of branding in promotion
Learning Objective/s:
  • Describe the key functions of a brand and how they support promotional activities.
  • Explain the components of brand equity and their impact on promotional decisions.
  • Analyse how branding strategies such as co‑branding, endorsements, extensions, and re‑branding enhance promotional effectiveness.
  • Evaluate appropriate KPIs for measuring the impact of branding on promotion.
Materials Needed:
  • Projector and screen
  • PowerPoint slides on brand equity
  • Whiteboard and markers
  • Handout with the brand equity table
  • Sample advertisements or brand case studies
  • Sticky notes for group activity
 Introduction:
Begin with a quick poll: Which brands instantly come to mind when you think of “trustworthy”? Discuss how those brands influence buying choices, then connect this to today’s focus on branding as the backbone of promotion. Outline the success criteria: students will describe brand functions, explain equity components, and propose branding strategies for a product.
Lesson Structure:
  1. Do‑now (5’) – Students list three trusted brands and share reasons; teacher records on board.
  2. Mini‑lecture (10’) – Present key brand functions and brand‑equity components using slides and the table.
  3. Guided analysis (12’) – In pairs, examine a case study and identify how its branding supports each promotional channel.
  4. Strategy brainstorming (10’) – Groups create a brief branding‑promotion plan using one strategy (co‑branding, endorsement, extension, re‑branding) on sticky notes.
  5. Gallery walk & feedback (8’) – Groups display plans; peers give one constructive comment focusing on consistency and KPI selection.
  6. Check for understanding (5’) – Exit ticket: write one KPI that would measure the success of the proposed branding strategy.
Conclusion:
Summarise that strong branding provides consistency, differentiation, emotional appeal, and credibility across all promotional tools. Collect the exit‑ticket KPIs as a reminder of today’s learning. For homework, students will audit a local product’s branding and suggest one improvement to boost its promotional impact.