Lesson Plan

Resources → Subject Notes → Business → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business
Lesson Topic: the difference between product orientation and customer (market) orientation
Learning Objective/s:
  • Describe the key characteristics of product orientation and customer (market) orientation.
  • Compare the advantages, risks and performance metrics of each orientation.
  • Explain why firms shift toward market orientation using real‑world examples.
  • Analyse how orientation influences marketing strategy and decision‑making.
  • Apply orientation concepts to a case study (e.g., smartphone manufacturer).
Materials Needed:
  • Projector or interactive whiteboard
  • PowerPoint slides with comparison table
  • Handout worksheet containing the smartphone case study
  • Whiteboard markers
  • Sticky notes for group brainstorming
  • Exit‑ticket slips
 Introduction:
Begin with a quick think‑pair‑share: “What product do you love and why did you choose it?” Connect this to prior learning about market research. State that by the end of the lesson students will be able to differentiate product and market orientation and justify strategic choices.
Lesson Structure:
  1. Do‑now (5’) – Think‑pair‑share on favourite product and reasons for choice.
  2. Mini‑lecture (10’) – Define product orientation vs. customer orientation; display comparison table.
  3. Guided analysis (10’) – Discuss risks/benefits using the smartphone example.
  4. Group activity (15’) – Teams evaluate a product scenario, decide the appropriate orientation, and record findings on sticky notes.
  5. Whole‑class debrief (10’) – Compare group decisions, link to marketing strategies and performance metrics.
  6. Check for understanding (5’) – Kahoot quiz or exit‑ticket question summarising key differences.
Conclusion:
Recap the main distinctions between product‑ and market‑orientation and how they shape strategy. Have students complete an exit ticket stating which orientation they would adopt for a new product and why. Assign a short homework: research a local business and identify its dominant orientation.