Lesson Plan

• Calculate market‑share and market‑growth percentages from given data.
• Analyse how increases or decreases in market share influence costs, pricing and brand perception.
• Evaluate strategic responses to different combinations of market‑share change and market‑growth level.
• Explain why a stable share in a growing market can still boost profit.
• Apply a 2 × 2 market‑share/growth matrix to recommend appropriate business strategies.

• Projector and screen
• Whiteboard and markers
• Printed worksheet with market data tables
• Calculator or spreadsheet software
• 2 × 2 matrix handout
• Sticky notes for group activity

Begin with a quick poll: “Which brand do you think dominates the smartphone market and why?” Connect this to students’ prior knowledge of market share. Explain that today they will learn how to calculate these metrics and why shifts matter for strategic decisions. Success criteria: students will accurately compute percentages and match scenarios to appropriate strategies.

1. Do‑now (5 '): Calculate market share for three companies using the worksheet data.
2. Mini‑lecture (10 '): Review formulas for market share and market growth; demonstrate with the same data.
3. Group analysis (15 '): In teams, examine four scenarios (changing share + growth) and complete the 2 × 2 matrix on the handout.
4. Whole‑class discussion (10 '): Each group shares its matrix; teacher highlights strategic implications.
5. Case‑study application (15 '): Analyse a recent real‑world example (e.g., a retailer entering a high‑growth market) and propose a strategic response.
6. Exit ticket (5 '): Write one strategic recommendation for a given market‑share/growth situation.

Summarise how market‑share and market‑growth trends drive strategic choices, reinforcing the four quadrants of the matrix. Collect exit tickets to gauge understanding, and assign homework: each student finds a recent news article showing a shift in market share or growth and prepares a brief analysis for the next lesson.