Lesson Plan

• Describe the role of marketing within a business.
• Explain the SMART criteria for effective marketing objectives.
• Identify common types of marketing objectives (e.g., sales volume, market share, brand awareness).
• Apply a step‑by‑step process to formulate a SMART marketing objective for a given scenario.

• Projector and screen
• Whiteboard and markers
• Printed handout on SMART criteria and objective types
• Worksheet for drafting marketing objectives
• Laptop with internet access
• Sticky notes for group brainstorming

Start with a quick poll: “What does marketing aim to achieve for a business?” Connect responses to prior learning about the marketing mix. Explain that today’s focus is on turning business aims into SMART marketing objectives. Outline the success criteria: students will be able to write and evaluate a SMART objective linked to a real‑world case.

1. Do‑now (5') – Students list three things marketing does; share with class.
2. Mini‑lecture (10') – Review the role of marketing and introduce the SMART framework with brief examples.
3. Guided analysis (12') – Walk through the 7‑step process using a case study; students complete a worksheet.
4. Group activity (15') – Teams create a SMART marketing objective for a chosen product; peer‑review using a checklist.
5. Whole‑class debrief (8') – Groups present objectives; teacher checks alignment with SMART criteria and objective types.
6. Exit ticket (5') – Write one key takeaway and one lingering question on a sticky note.

Summarise how SMART objectives link marketing actions to overall business goals. Collect exit tickets to gauge understanding and address any misconceptions. For homework, ask students to find a recent marketing objective from a real company, evaluate it against the SMART criteria, and be ready to discuss their findings in the next lesson.