Lesson Plan

• Describe the three key market features: size, growth, and competitive environment.
• Calculate market size and growth rate using provided data.
• Analyse competitor market shares and interpret strategic implications.
• Select appropriate primary and secondary research methods for market analysis.
• Apply a step‑by‑step process to define market boundaries and gather relevant data.

• Projector and screen
• Whiteboard and markers
• Printed worksheets with sample market tables
• Calculators (or spreadsheet software)
• Handout summarising formulas for size, growth and market share
• Laptops/tablets for quick online research

Start with a quick poll: “Which brands dominate the smartphone market today?” Connect students’ existing knowledge of popular brands to the need for reliable market data when making strategic decisions. Explain that by the end of the lesson they will be able to identify and calculate a market’s size, growth, and competitive share.

1. Do‑Now (5’) – Students list three products they think have a large market and note why.
2. Mini‑lecture (10’) – Define market size, growth, and competitive environment; introduce formulas.
3. Guided Calculation (15’) – Work through the sample 2022‑2023 market data to calculate size and growth rate.
4. Group Activity (15’) – Using the three‑firm sales table, calculate each firm’s market share and discuss positioning.
5. Research Methods Discussion (10’) – Compare primary vs. secondary research; brainstorm sources for real‑world data.
6. Recap & Exit Ticket (5’) – Students write one key insight on how market data influences business strategy.

Review the step‑by‑step process for measuring market size, growth, and competitor share, emphasizing their role in strategic decision‑making. Students complete an exit ticket stating one way the data could guide a business decision. For homework, each student finds a real‑world market, gathers two years of data, and calculates its growth rate.